Handbook of hospitality strategic ma...
Olsen, Michael D.

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  • Handbook of hospitality strategic management
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Handbook of hospitality strategic management/ edited by Michael Olsen, Jinlin Zhao.
    其他作者: Olsen, Michael D.
    出版者: Amsterdam ;Butterworth-Heinemann, : c2008.,
    面頁冊數: xxiv, 488 p. :ill. ;24 cm.
    叢書名: Handbooks of hospitality management
    內容註: The environment - essential skills for the hospitality manager; Industry critical success factors and their importance strategy; The investment process and managing strategy for the multinational; Hotel investment risk: What are the chances?; Determining the cost of capital; Real estate investments as a strategic choice; Industry wide competitive methods - the key construct of strategy, industry practices; Valuing; Intangibles as competitive methods; Pricing - strategic choices in creating value; Strategic alliances - strategic choices; Resource allocation decisions and organizational structure; Human resource management - high performance work practice systems as core competencies; The role of technology in organizational structure and as an important core competency; Strategy execution and implementation - realizing strategy through operations; The role of management information systems in executing strategy; Leadership - the critical competency in executing strategy; The organizational climate and its role in executing strategy; Communication and its role in executing strategy; The importance of alignment and how alignment is determined; Innovation and strategy implementation - the key challenge in today's competitive atmosphere; The role of change in executing strategy; Translating strategic direction into executical plans; Strategy models and their application to the developing world; Strategy models and their application to small and medium sized enterprises; Strategy models and their application to multinunit firms.
    標題: Hospitality industry - Management. -
    電子資源: http://www.sciencedirect.com/science/book/9780080450797An electronic book accessible through the World Wide Web; click for information
    ISBN: 0080450792
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