東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Financial services marketing = an in...

Waite, Nigel.

FindBook

Google Book

Amazon

博客來

Financial services marketing = an international guide to principles and practice /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Financial services marketing/ Christine T Ennew and Nigel Waite ; [with a foreword by Ron Sandler].
其他題名:	an international guide to principles and practice /
作者:	Ennew, Christine.
其他作者:	Waite, Nigel.
出版者:	Amsterdam ;Butterworth-Heinemann, : 2007.,
面頁冊數:	xvi, 400 p. :ill. ;25 cm.
內容註:	Foreword; Introduction; The role, contribution and context of financial services; Marketplace structures, products and participants; Introduction to financial services marketing; Analysing the marketing environment; Strategic development and marketing planning; Internationalisation strategies for financial services; Understanding the financial services consumer; Segmentation targeting and positioning; Customer acquisition strategies and the marketing mix; Product-service design and delivery; Communication and promotion; Pricing and value management; Distribution channels: routes-to-market; Customer relationship management strategies; Service delivery and service quality; Customer satisfaction, customer value and treating customers fairly; Putting customer development into practice; Bibliography.
標題:	Financial services industry - Marketing. -
電子資源:	http://www.sciencedirect.com/science/book/9780750669979An electronic book accessible through the World Wide Web; click for information
ISBN:	0750669977

Financial services marketing = an international guide to principles and practice /
Ennew, Christine.

Financial services marketingan international guide to principles and practice /[electronic resource] :Christine T Ennew and Nigel Waite ; [with a foreword by Ron Sandler]. - 1st ed. - Amsterdam ;Butterworth-Heinemann,2007. - xvi, 400 p. :ill. ;25 cm.

Includes bibliographical references (p. [381]-389) and index.

Foreword; Introduction; The role, contribution and context of financial services; Marketplace structures, products and participants; Introduction to financial services marketing; Analysing the marketing environment; Strategic development and marketing planning; Internationalisation strategies for financial services; Understanding the financial services consumer; Segmentation targeting and positioning; Customer acquisition strategies and the marketing mix; Product-service design and delivery; Communication and promotion; Pricing and value management; Distribution channels: routes-to-market; Customer relationship management strategies; Service delivery and service quality; Customer satisfaction, customer value and treating customers fairly; Putting customer development into practice; Bibliography.

Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services Marketing features: * Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US. * Comprehensive coverage, focusing on both B2B and B2C marketing. * Expert insights into the latest innovations in the sector, from technological developments, CRM and customer loyalty to issues of social responsibility. Financial Services Marketing will help both the student and the practitioner to develop a firm grounding in the fundamentals of: financial services strategy, customer acquisition, and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available. * Comprehensive coverage of the fundamentals of: financial services strategy, customer acquisition, and customer development * Strong international dimension: Asian-Pacific, European and US examples * Draws on both academic theory and practitioner experience, ensuring a blend of academic rigour and insight from practice.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2009.

Mode of access: World Wide Web.

ISBN: 0750669977

Source: 131839:131946Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

1068361
Financial services industry
--Marketing.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HG173 / .E56 2007

Dewey Class. No.: 332.10688

Financial services marketing = an international guide to principles and practice /
LDR:03816cam 2200313 a 45 001 893035
003 OCoLC
005 20101126
006 m d
007 cr cn|||||||||
008 101126s2006 mau o 000 0 eng d
020 $a 0750669977
020 $a 9780750669979
035 $a (OCoLC)474960542
035 $a ocn474960542
037 $a 131839:131946 $b Elsevier Science & Technology $n http://www.sciencedirect.com
040 $a OPELS $b eng $c OPELS
049 $a TEFA
050 1 4 $a HG173 $b .E56 2007
082 0 4 $a 332.10688 $2 22
100 1 $a Ennew, Christine. $3 1068360
245 1 0 $a Financial services marketing $h [electronic resource] : $b an international guide to principles and practice / $c Christine T Ennew and Nigel Waite ; [with a foreword by Ron Sandler].
250 $a 1st ed.
260 $a Amsterdam ; $a Boston ; $a London : $c 2007. $b Butterworth-Heinemann,
300 $a xvi, 400 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. [381]-389) and index.
505 0 $a Foreword; Introduction; The role, contribution and context of financial services; Marketplace structures, products and participants; Introduction to financial services marketing; Analysing the marketing environment; Strategic development and marketing planning; Internationalisation strategies for financial services; Understanding the financial services consumer; Segmentation targeting and positioning; Customer acquisition strategies and the marketing mix; Product-service design and delivery; Communication and promotion; Pricing and value management; Distribution channels: routes-to-market; Customer relationship management strategies; Service delivery and service quality; Customer satisfaction, customer value and treating customers fairly; Putting customer development into practice; Bibliography.
520 $a Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services Marketing features: * Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US. * Comprehensive coverage, focusing on both B2B and B2C marketing. * Expert insights into the latest innovations in the sector, from technological developments, CRM and customer loyalty to issues of social responsibility. Financial Services Marketing will help both the student and the practitioner to develop a firm grounding in the fundamentals of: financial services strategy, customer acquisition, and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available. * Comprehensive coverage of the fundamentals of: financial services strategy, customer acquisition, and customer development * Strong international dimension: Asian-Pacific, European and US examples * Draws on both academic theory and practitioner experience, ensuring a blend of academic rigour and insight from practice.
533 $a Electronic reproduction. $b Amsterdam : $c Elsevier Science & Technology, $d 2009. $n Mode of access: World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Dec. 3, 2009). $n Access may be restricted to users at subscribing institutions.
650 0 $a Financial services industry $x Marketing. $3 1068361
655 7 $a Electronic books. $2 lcsh $3 542853
700 1 $a Waite, Nigel. $3 1068359
710 2 $a ScienceDirect (Online service) $3 848416
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780750669979 $z An electronic book accessible through the World Wide Web; click for information
994 $a C0 $b TEF