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Entrepreneurship and small business ...

Lashley, Conrad.

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Entrepreneurship and small business management in the hospitality industry

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Entrepreneurship and small business management in the hospitality industry/ Darren Lee-Ross, Conrad Lashley.
其他題名:	Entrepreneurship & small business management in the hospitality industry
作者:	Lee-Ross, Darren.
其他作者:	Lashley, Conrad.
出版者:	Amsterdam ;Butterworth-Heinemann, : c2009,
面頁冊數:	x, 294 p. :ill. ;24 cm.
內容註:	1. Context, Theoretical Perspectives and Definitions; 2. Indigenous and Ethnic Entrepreneurship: A Cultural Perspective; 3. Entrepreneurs and Small Firm Ownership; 4. Creativity and Entrepreneurship; 5. Innovation, Opportunity and Protection; 6. The Feasibility Analysis; 7. The Family Business: Who's to Bless and Who's to Blame?; 8. Hospitality, Commercial Homes and Entrepreneurship; 9. Preparing a Business Plan; 10. Leadership and the Entrepreneur: "I'm Right Behind You -- Leading the Way"; 11. Growth: the Harder I Work the Luckier I Get.
標題:	Entrepreneurship. -
電子資源:	http://www.sciencedirect.com/science/book/9780750684484An electronic book accessible through the World Wide Web; click for information
ISBN:	0750684488

Entrepreneurship and small business management in the hospitality industry
Lee-Ross, Darren.

Entrepreneurship and small business management in the hospitality industry[electronic resource] /Entrepreneurship & small business management in the hospitality industryDarren Lee-Ross, Conrad Lashley. - Amsterdam ;Butterworth-Heinemann,c2009 - x, 294 p. :ill. ;24 cm. - Hospitality, leisure and tourism. - Hospitality, leisure, and tourism series..

Includes bibliographical references (P. 277-288) and index.

1. Context, Theoretical Perspectives and Definitions; 2. Indigenous and Ethnic Entrepreneurship: A Cultural Perspective; 3. Entrepreneurs and Small Firm Ownership; 4. Creativity and Entrepreneurship; 5. Innovation, Opportunity and Protection; 6. The Feasibility Analysis; 7. The Family Business: Who's to Bless and Who's to Blame?; 8. Hospitality, Commercial Homes and Entrepreneurship; 9. Preparing a Business Plan; 10. Leadership and the Entrepreneur: "I'm Right Behind You -- Leading the Way"; 11. Growth: the Harder I Work the Luckier I Get.

Small businesses are the backbone of the tourism and hospitality industry and, depending on which statistics one uses, represent somewhere between 75 to 95 percent of all firms globally in this sector. The number of entrepreneurs has dramatically and uniformly increased globally over the last ten years. Divided into four sections, Entrepreneurship and Small Business Management in the Hospitality Industry takes an intuitive step-bystep progression through each stage of the entrepreneurial process: context, theoretical perspectives and definitions; Concept to reality; The business plan; Growth and the future. Ideal for students at any level, the chapters of this book invite you to ponder upon your reading through a series of 'reflective practice' activities. These, along with case studies, clearly defined chapter objectives, reflections, role-play activities and experiential exercises, allow you to both think actively about themes, concepts and issues and then apply them to a number of suggested scenarios. Perfect preparation for the up-and-coming entrepreneur! . Explores both entrepreneurial theory and practice applied to the tourism and hospitality industry, by investigating some key theoretical concepts and grounding them in practical real life scenarios; . Moves back and forth between strategy and operations to illustrate the link between the two areas and explain how both perspectives are necessary for entrepreneurial success; . Creates an enthusiasm about the field by not only discussing some of the major challenges and opportunities but by providing the knowledge and skills required to start a small business and drastically improve the chances of sustaining it successfully.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2009.

Mode of access: World Wide Web.

ISBN: 0750684488

Source: 137394:137530Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

526739
Entrepreneurship.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: TX911.3.M27 / L435 2009

Dewey Class. No.: 647.94068

Entrepreneurship and small business management in the hospitality industry
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