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Conferences and conventions = a global industry /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Conferences and conventions/ Tony Rogers.
其他題名:	a global industry /
作者:	Rogers, Tony,
出版者:	Amsterdam ;Butterworth-Heinemann, : 2008.,
面頁冊數:	xix, 400 p. :col. ill., col. ports. ;25 cm.
附註:	Previous ed.: 2003.
叢書名:	Events management series
內容註:	Preface and Forewords -- CHAPTER 1 A GLOBAL INDUSTRY -- CHAPTER 2 THE STRUCTURE OF THE CONFERENCE -- CHAPTER 3 THE ECONOMICS OF CONFERENCES AND CONVENTIONS -- CHAPTER 4 CONFERENCE INDUSTRY MARKETING ACTIVITY -- CHAPTER 5 CONFERENCE MANAGEMENT - AN ORGANIZER'S PERSPECTIVE -- CHAPTER 6 CONFERENCE MANAGEMENT - A VENUE PERSPECTIVE -- CHAPTER 7 A PEOPLE INDUSTRY -- CHAPTER 8 LEADING INDUSTRY ORGANIZATIONS -- CHAPTER 9 TRENDS, ISSUES AND FUTURE Return on -- Case Study Reference -- Appendix A -- List of conference industry trade magazines.
標題:	Congresses and conventions - Management. -
電子資源:	http://www.sciencedirect.com/science/book/9780750685443An electronic book accessible through the World Wide Web; click for information
ISBN:	0750685441

Conferences and conventions = a global industry /
Rogers, Tony,1945-

Conferences and conventionsa global industry /[electronic resource] :Tony Rogers. - 2nd ed. - Amsterdam ;Butterworth-Heinemann,2008. - xix, 400 p. :col. ill., col. ports. ;25 cm. - Events management series.

Previous ed.: 2003.

Includes bibliographical references and index.

Preface and Forewords -- CHAPTER 1 A GLOBAL INDUSTRY -- CHAPTER 2 THE STRUCTURE OF THE CONFERENCE -- CHAPTER 3 THE ECONOMICS OF CONFERENCES AND CONVENTIONS -- CHAPTER 4 CONFERENCE INDUSTRY MARKETING ACTIVITY -- CHAPTER 5 CONFERENCE MANAGEMENT - AN ORGANIZER'S PERSPECTIVE -- CHAPTER 6 CONFERENCE MANAGEMENT - A VENUE PERSPECTIVE -- CHAPTER 7 A PEOPLE INDUSTRY -- CHAPTER 8 LEADING INDUSTRY ORGANIZATIONS -- CHAPTER 9 TRENDS, ISSUES AND FUTURE Return on -- Case Study Reference -- Appendix A -- List of conference industry trade magazines.

Providing a comprehensive, in-depth analysis of the international conference industry, Conferences and Conventions: a global industry second edition examines the industry's origins, structure, economics, career opportunities, and future development. It also explains its links with the wider tourism industry. Now in its second edition, it is packed with a wealth of new international case studies covering the city of Melbourne, Queen Elizabeth II conference centre, London, Abu Dhabi, MCI Group, the Scottish Exhibition and Conference Centre, Glasgow and team San Jose, California. It also has new sections on: * Market segmentation and web marketing * Conference and event budgeting * Technology and communications, from video conferencing to web casting and pod casting * Corporate social responsibility and sustainable and green events. Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Canada, Australasia, Dubai, Greece, Thailand, South Africa, USA, Austria and many other destinations. It also provides challenging and reflective questions at the end of each chapter so that readers can test their knowledge and think about the issues raised, accompanied by practical assignments. Tony Rogers is Executive Director of the British Association of Conference Destinations and Association of British Professional Conference Organisers, UK * Second edition, now in full colour, is packed with new case studies from Cyprus, India, Australia and Abu Dhabi (amongst others), as well as new material including web marketing, procurement and ROI and corporate social responsiblity * Endorsed by the British Associations of Conferences Destinations and Association of British Professional Conference Organizers * User-friendly, accessible approach actively helps the reader to absorb and understand information.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2009.

Mode of access: World Wide Web.

ISBN: 0750685441

Source: 140416:140554Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

871369
Congresses and conventions
--Management.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: AS6 / .R64 2008

Dewey Class. No.: 060.68

Conferences and conventions = a global industry /
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520 $a Providing a comprehensive, in-depth analysis of the international conference industry, Conferences and Conventions: a global industry second edition examines the industry's origins, structure, economics, career opportunities, and future development. It also explains its links with the wider tourism industry. Now in its second edition, it is packed with a wealth of new international case studies covering the city of Melbourne, Queen Elizabeth II conference centre, London, Abu Dhabi, MCI Group, the Scottish Exhibition and Conference Centre, Glasgow and team San Jose, California. It also has new sections on: * Market segmentation and web marketing * Conference and event budgeting * Technology and communications, from video conferencing to web casting and pod casting * Corporate social responsibility and sustainable and green events. Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Canada, Australasia, Dubai, Greece, Thailand, South Africa, USA, Austria and many other destinations. It also provides challenging and reflective questions at the end of each chapter so that readers can test their knowledge and think about the issues raised, accompanied by practical assignments. Tony Rogers is Executive Director of the British Association of Conference Destinations and Association of British Professional Conference Organisers, UK * Second edition, now in full colour, is packed with new case studies from Cyprus, India, Australia and Abu Dhabi (amongst others), as well as new material including web marketing, procurement and ROI and corporate social responsiblity * Endorsed by the British Associations of Conferences Destinations and Association of British Professional Conference Organizers * User-friendly, accessible approach actively helps the reader to absorb and understand information.
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