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Design management = using design to ...

Borja de Mozota, Brigitte.

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Design management = using design to build brand value and corporate innovation /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Design management/ Brigitte Borja de Mozota.
Reminder of title:	using design to build brand value and corporate innovation /
Author:	Borja de Mozota, Brigitte.
Published:	New York, NY :Allworth Press : : c2003.,
Description:	1 online resource (vi, 281 p.) :ill.
Notes:	Description based on print version record.
Subject:	Industrial design. -
Online resource:	http://www.netlibrary.com/ebook_info.asp?product_id=191818
ISBN:	1581155263 (electronic bk.)

Design management = using design to build brand value and corporate innovation /
Borja de Mozota, Brigitte.

Design managementusing design to build brand value and corporate innovation /[electronic resource] :Brigitte Borja de Mozota. - New York, NY :Allworth Press :c2003. - 1 online resource (vi, 281 p.) :ill.

Description based on print version record.

Includes bibliographical references (p. 261-275) and index.

ISBN: 1581155263 (electronic bk.)Subjects--Topical Terms:

957379
Industrial design.

LC Class. No.: TS183 / .B56 2003eb

Dewey Class. No.: 658.5/752

Design management = using design to build brand value and corporate innovation /
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020 $a 1581155263 (electronic bk.)
020 $a 9781581152838 (p-ISBN)
020 $a 9781581155266 (electronic bk.)
035 $a (OCoLC)156975900
035 $a ocn156975900
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050 4 $a TS183 $b .B56 2003eb
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100 1 $a Borja de Mozota, Brigitte. $3 1065948
245 1 0 $a Design management $h [electronic resource] : $b using design to build brand value and corporate innovation / $c Brigitte Borja de Mozota.
260 $a New York, NY : $c c2003. $b Allworth Press : $b Design Management Institute,
300 $a 1 online resource (vi, 281 p.) : $b ill.
500 $a Description based on print version record.
504 $a Includes bibliographical references (p. 261-275) and index.
650 0 $a Industrial design. $3 957379
650 0 $a Manufacturing processes. $3 613090
856 4 0 $3 NetLibrary $u http://www.netlibrary.com/ebook_info.asp?product_id=191818