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Convergence marketing : = stratigies...

Wind, Yoram.

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Convergence marketing : = stratigies for reaching the new hybrid consumer /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Convergence marketing :/ Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther.
Reminder of title:	stratigies for reaching the new hybrid consumer /
remainder title:	Strategies for reaching the new hybrid consumer
Author:	Wind, Yoram.
other author:	Mahajan, Vijay.
Published:	Upper Saddle River, NJ :Financial Times/Prentice Hall, : c2002.,
Description:	xxviii, 336 p. :ill. ;23 cm.
[NT 15003449]:	Machine generated contents note: PART 1: UNDERSTANDING THE CENTAUR 1 --CHAPTER 1: The Centaur Awakens3 --CHAPTER 2: The Reality of the Centaur 27 PART 2: NAVIGATING THE FIVE Cs OF CONVERGENCE 61 --CHAPTER 3: Converging of Customerization 63 --CHAPTER 4: Converging on Communities 91 --CHAPTER 5: Converging on Channels 115 --CHAPTER 6: Converging on Competitive Value 143 --CHAPTER 7: Converging on Choice 173 PART 3: MASTERING CONVERGENCE MARKETING 199 --CHAPTER 8: Transforming Marketing 201 --CHAPTER 9: Convergence Marketing Strategies 225 --PART 4: TRANSFORMING THE ORGANIZATION 255 --CHAPTER 10: Designing the Convergent Organization 257 --CHAPTER 11: C-Change 289 --CHAPTER 12: Conclusion 315.
Subject:	Internet marketing. -
Online resource:	http://www.loc.gov/catdir/toc/fy031/2002282225.html
ISBN:	0130650757 (pbk.) :

Convergence marketing : = stratigies for reaching the new hybrid consumer /
Wind, Yoram.

Convergence marketing :stratigies for reaching the new hybrid consumer / : Subtitle on cover:Strategies for reaching the new hybrid consumerYoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther. - Upper Saddle River, NJ :Financial Times/Prentice Hall,c2002. - xxviii, 336 p. :ill. ;23 cm.

Includes bibliographic references and index.

Machine generated contents note: PART 1: UNDERSTANDING THE CENTAUR 1 --CHAPTER 1: The Centaur Awakens3 --CHAPTER 2: The Reality of the Centaur 27 PART 2: NAVIGATING THE FIVE Cs OF CONVERGENCE 61 --CHAPTER 3: Converging of Customerization 63 --CHAPTER 4: Converging on Communities 91 --CHAPTER 5: Converging on Channels 115 --CHAPTER 6: Converging on Competitive Value 143 --CHAPTER 7: Converging on Choice 173 PART 3: MASTERING CONVERGENCE MARKETING 199 --CHAPTER 8: Transforming Marketing 201 --CHAPTER 9: Convergence Marketing Strategies 225 --PART 4: TRANSFORMING THE ORGANIZATION 255 --CHAPTER 10: Designing the Convergent Organization 257 --CHAPTER 11: C-Change 289 --CHAPTER 12: Conclusion 315.

ISBN: 0130650757 (pbk.) :US29.00

LCCN: 2002282225Subjects--Topical Terms:

570186
Internet marketing.

LC Class. No.: HF5415.1265 / .W558 2002

Dewey Class. No.: 658.8

Convergence marketing : = stratigies for reaching the new hybrid consumer /
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245 1 0 $a Convergence marketing : $b stratigies for reaching the new hybrid consumer / $c Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther.
246 0 # $i Subtitle on cover: $a Strategies for reaching the new hybrid consumer
260 # $a Upper Saddle River, NJ : $c c2002. $b Financial Times/Prentice Hall,
300 $a xxviii, 336 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographic references and index.
505 8 # $a Machine generated contents note: PART 1: UNDERSTANDING THE CENTAUR 1 --CHAPTER 1: The Centaur Awakens3 --CHAPTER 2: The Reality of the Centaur 27 PART 2: NAVIGATING THE FIVE Cs OF CONVERGENCE 61 --CHAPTER 3: Converging of Customerization 63 --CHAPTER 4: Converging on Communities 91 --CHAPTER 5: Converging on Channels 115 --CHAPTER 6: Converging on Competitive Value 143 --CHAPTER 7: Converging on Choice 173 PART 3: MASTERING CONVERGENCE MARKETING 199 --CHAPTER 8: Transforming Marketing 201 --CHAPTER 9: Convergence Marketing Strategies 225 --PART 4: TRANSFORMING THE ORGANIZATION 255 --CHAPTER 10: Designing the Convergent Organization 257 --CHAPTER 11: C-Change 289 --CHAPTER 12: Conclusion 315.
650 # 0 $a Internet marketing. $3 570186
650 # 0 $a Marketing. $3 536353
650 # 0 $a Consumer behavior. $3 535816
650 # 0 $a Communication in marketing. $3 584906
700 1 # $a Mahajan, Vijay. $3 565877
700 1 # $a Gunther, Robert E., $d 1960- $3 645918
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/fy031/2002282225.html