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Why alumni don't give: A qualitativ...

Illinois State University.

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Why alumni don't give: A qualitative study of what motivates non-donors to higher education.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Why alumni don't give: A qualitative study of what motivates non-donors to higher education./
Author:	Wastyn, M. Linda.
Description:	252 p.
Notes:	Source: Dissertation Abstracts International, Volume: 69-08, Section: A, page: 3069.
Contained By:	Dissertation Abstracts International69-08A.
Subject:	Education, Administration. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoeng/servlet/advanced?query=3323941
ISBN:	9780549761952

Why alumni don't give: A qualitative study of what motivates non-donors to higher education.
Wastyn, M. Linda.

Why alumni don't give: A qualitative study of what motivates non-donors to higher education. - 252 p.

Source: Dissertation Abstracts International, Volume: 69-08, Section: A, page: 3069.

Thesis (Ph.D.)--Illinois State University, 2008.

This project explores why non-donors do not give to their alma mater. Interviews with 12 non-donors allowed for an in-depth examination of the decision-making process of these non-donors. The Van Slyke and Brooks (2005) model of alumni giving and Schervish's (2000b) supply-side theory of philanthropy provided the conceptual framework. These findings suggest that where donors and non-donors differ is in the ways in which they socially construct their college experiences to create their own realities. This reality becomes the narrative lens through which non-donors interpret and evaluate requests for donations to the college. Variables such as their reasons for attending college, how they fit college into their life, and if they viewed college as a commodity emerged as important themes in non-donor narratives. Other process variables -- who makes the giving decisions and how they prioritize giving -- come into play for these non-donors as well. This study demonstrates the need to include non-donors in research that explores factors that motivate alumni to give to their alma mater and confirms that examining the impact of demographic characteristics and experiences on alumni giving cannot rely on oversimplified pictures of only one or two variables.

ISBN: 9780549761952Subjects--Topical Terms:

626645
Education, Administration.

Why alumni don't give: A qualitative study of what motivates non-donors to higher education.
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502 $a Thesis (Ph.D.)--Illinois State University, 2008.
520 $a This project explores why non-donors do not give to their alma mater. Interviews with 12 non-donors allowed for an in-depth examination of the decision-making process of these non-donors. The Van Slyke and Brooks (2005) model of alumni giving and Schervish's (2000b) supply-side theory of philanthropy provided the conceptual framework. These findings suggest that where donors and non-donors differ is in the ways in which they socially construct their college experiences to create their own realities. This reality becomes the narrative lens through which non-donors interpret and evaluate requests for donations to the college. Variables such as their reasons for attending college, how they fit college into their life, and if they viewed college as a commodity emerged as important themes in non-donor narratives. Other process variables -- who makes the giving decisions and how they prioritize giving -- come into play for these non-donors as well. This study demonstrates the need to include non-donors in research that explores factors that motivate alumni to give to their alma mater and confirms that examining the impact of demographic characteristics and experiences on alumni giving cannot rely on oversimplified pictures of only one or two variables.
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