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Development of a survey measuring vi...

Utah State University., Landscape Architecture and Environmental Planning.

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Development of a survey measuring visitor satisfaction and service quality of cultural and natural sites in Belize.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Development of a survey measuring visitor satisfaction and service quality of cultural and natural sites in Belize./
作者:	Wiberg, Dustin S.
面頁冊數:	93 p.
附註:	Adviser: Peter A. Kumble.
Contained By:	Masters Abstracts International47-05.
標題:	Landscape Architecture. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1463610
ISBN:	9781109096903

Development of a survey measuring visitor satisfaction and service quality of cultural and natural sites in Belize.
Wiberg, Dustin S.

Development of a survey measuring visitor satisfaction and service quality of cultural and natural sites in Belize. - 93 p.

Adviser: Peter A. Kumble.

Thesis (M.L.A.)--Utah State University, 2009.

The literature suggests that a correlation exists between visitor satisfaction and a visitor's choice to re-experience a product. The higher one's satisfaction level, the more likely he/she is to experience the product again and/or provide positive word-of-mouth advertising to friends and family. The Tian-Cole and Crompton model was chosen because of its acknowledgment and explanation of the differences between Visitor Satisfaction (VS) and Service Quality (SQ) and how their relationship influences satisfaction and contributes to Future Destination Selection.

ISBN: 9781109096903Subjects--Topical Terms:

890923
Landscape Architecture.

Development of a survey measuring visitor satisfaction and service quality of cultural and natural sites in Belize.
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245 1 0 $a Development of a survey measuring visitor satisfaction and service quality of cultural and natural sites in Belize.
300 $a 93 p.
500 $a Adviser: Peter A. Kumble.
500 $a Source: Masters Abstracts International, Volume: 47-05, page: .
502 $a Thesis (M.L.A.)--Utah State University, 2009.
520 $a The literature suggests that a correlation exists between visitor satisfaction and a visitor's choice to re-experience a product. The higher one's satisfaction level, the more likely he/she is to experience the product again and/or provide positive word-of-mouth advertising to friends and family. The Tian-Cole and Crompton model was chosen because of its acknowledgment and explanation of the differences between Visitor Satisfaction (VS) and Service Quality (SQ) and how their relationship influences satisfaction and contributes to Future Destination Selection.
520 $a In addition to identifying a theoretical framework that explains why visitors return, it was necessary to identify a survey methodology to be used in developing the Mountain Pine Ridge Forest Reserve (MPRFR) visitor satisfaction surveys. It was determined that a combination of the Relative Performance Assessment (RPA) and Customer Service Questionnaire (CSQ) was an appropriate survey framework for a visitor satisfaction survey.
520 $a As a result of the research, two visitor satisfaction surveys were developed: Intercept Survey and Mail-back Survey. The Intercept Survey will be administered at a MPRFR site. It was designed to be concise and not take much of the visitor's time. This survey will be used to gather general information about visitor characteristics and level of satisfaction while at a site. The Mail-back Survey will be sent to the visitor after their trip so more time can be devoted to answering a more detailed visitor satisfaction survey. This survey asks visitors to indicate what site characteristics are important to them and then rate their satisfaction with each item. Instruments from the report entitled "A Front Country Visitor Study for Grand Staircase-Escalante National Monument" were used as an example of how to format a visitor satisfaction survey and how to use the collected data as a managerial tool.
520 $a The two main objectives of this research were accomplished and have established a foundation upon which subsequent research efforts will begin. This work serves as a catalyst to improving Belizean site planning, design, and management by better understanding what site characteristics contribute to visitor satisfaction.
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