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Marketing exchange relationships, tr...

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Houston, Franklin S.

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Marketing exchange relationships, transactions, and their media

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing exchange relationships, transactions, and their media/ edited by Franklin S. Houston.
other author:	Houston, Franklin S.
Published:	Westport, Conn. :Quorum, : 1994.,
Description:	xiii, 319 p. :ill. ;25 cm.
Subject:	Communication in marketing. -
Online resource:	http://ebooks.abc-clio.com/?isbn=9780313035517An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
ISBN:	0313035512 (e-Book)

Marketing exchange relationships, transactions, and their media
Marketing exchange relationships, transactions, and their media[electronic resource] /edited by Franklin S. Houston. - Westport, Conn. :Quorum,1994. - xiii, 319 p. :ill. ;25 cm.

Includes bibliographical references (p. [267]-302) and index.

ISBN: 0313035512 (e-Book)

LCCN: 93014126Subjects--Topical Terms:

584906
Communication in marketing.

LC Class. No.: HF5415.13 / .M3453 1994

Dewey Class. No.: 658.8

Marketing exchange relationships, transactions, and their media
LDR:00982nam 2200241 a 45 001 845834
003 DLC
005 20100603
008 100603s1994 ctua b 001 0 eng
010 $a 93014126
020 $a 0313035512 (e-Book)
020 $a 0899308090 (alk. paper)
020 $a 9780313035517 (e-Book)
020 $a 9780899308098 (alk. paper)
035 $a ABC0313035512
040 $a DLC $c DLC $d DLC
050 0 $a HF5415.13 $b .M3453 1994
082 0 0 $a 658.8 $2 20
245 0 0 $a Marketing exchange relationships, transactions, and their media $h [electronic resource] / $c edited by Franklin S. Houston.
260 $a Westport, Conn. : $c 1994. $b Quorum,
300 $a xiii, 319 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. [267]-302) and index.
650 0 $a Communication in marketing. $3 584906
650 0 $a Exchange. $3 537042
650 0 $a Marketing $x Management. $3 559161
700 1 $a Houston, Franklin S. $3 651779
776 $c Original $z 0899308090
856 4 0 $3 Bibliographic record display $u http://ebooks.abc-clio.com/?isbn=9780313035517 $z An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.

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W9065593

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11.線上閱覽_V

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EB W9065593

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