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Introduction to marketing concepts

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Introduction to marketing concepts/ Graeme Drummond, John Ensor.
Author:	Drummond, Graeme.
other author:	Ensor, John.
Published:	Oxford ;Elsevier/Butterworth Heinemann, : 2005.,
Description:	xiii, 283 p. :ill. ;25 cm.
Subject:	Marketing. -
Online resource:	http://site.ebrary.com/lib/ndhu/Doc?id=10138476An electronic book accessible through the World Wide Web; click to view
ISBN:	9780080454832

Introduction to marketing concepts
Drummond, Graeme.

Introduction to marketing concepts[electronic resource] /Graeme Drummond, John Ensor. - Oxford ;Elsevier/Butterworth Heinemann,2005. - xiii, 283 p. :ill. ;25 cm.

Includes bibliographical references and index.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.

Available via World Wide Web.

ISBN: 9780080454832Subjects--Topical Terms:

536353
Marketing.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415 / .D756 2005eb

Dewey Class. No.: 658.8

Introduction to marketing concepts
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008 100531s2005 enka sb 001 0 eng
010 $z 2005924636
020 $a 9780080454832
035 $a ebr10138476
040 $a CaPaEBR $c CaPaEBR
050 1 4 $a HF5415 $b .D756 2005eb
082 0 4 $a 658.8 $2 22
100 1 $a Drummond, Graeme. $3 578726
245 1 0 $a Introduction to marketing concepts $h [electronic resource] / $c Graeme Drummond, John Ensor.
260 $a Oxford ; $a Boston, MA : $c 2005. $b Elsevier/Butterworth Heinemann,
300 $a xiii, 283 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. $b Palo Alto, Calif. : $c ebrary, $d 2009. $n Available via World Wide Web. $n Access may be limited to ebrary affiliated libraries.
650 0 $a Marketing. $3 536353
655 7 $a Electronic books. $2 lcsh $3 542853
700 1 $a Ensor, John. $3 578724
710 2 $a ebrary, Inc. $3 916932
856 4 0 $u http://site.ebrary.com/lib/ndhu/Doc?id=10138476 $z An electronic book accessible through the World Wide Web; click to view

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W9060851

東華大學

11.線上閱覽_V

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