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Introduction to marketing concepts

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Introduction to marketing concepts/ Graeme Drummond, John Ensor.
作者:	Drummond, Graeme.
其他作者:	Ensor, John.
出版者:	Oxford ;Elsevier/Butterworth Heinemann, : 2005.,
面頁冊數:	xiii, 283 p. :ill. ;25 cm.
標題:	Marketing. -
電子資源:	http://site.ebrary.com/lib/ndhu/Doc?id=10138476An electronic book accessible through the World Wide Web; click to view
ISBN:	9780080454832

Introduction to marketing concepts
Drummond, Graeme.

Introduction to marketing concepts[electronic resource] /Graeme Drummond, John Ensor. - Oxford ;Elsevier/Butterworth Heinemann,2005. - xiii, 283 p. :ill. ;25 cm.

Includes bibliographical references and index.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.

Available via World Wide Web.

ISBN: 9780080454832Subjects--Topical Terms:

536353
Marketing.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415 / .D756 2005eb

Dewey Class. No.: 658.8

Introduction to marketing concepts
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245 1 0 $a Introduction to marketing concepts $h [electronic resource] / $c Graeme Drummond, John Ensor.
260 $a Oxford ; $a Boston, MA : $c 2005. $b Elsevier/Butterworth Heinemann,
300 $a xiii, 283 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. $b Palo Alto, Calif. : $c ebrary, $d 2009. $n Available via World Wide Web. $n Access may be limited to ebrary affiliated libraries.
650 0 $a Marketing. $3 536353
655 7 $a Electronic books. $2 lcsh $3 542853
700 1 $a Ensor, John. $3 578724
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856 4 0 $u http://site.ebrary.com/lib/ndhu/Doc?id=10138476 $z An electronic book accessible through the World Wide Web; click to view

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