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Principles of marketing /
~
Armstrong, Gary
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Principles of marketing /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Principles of marketing // Philip Kotler, Gary Armstrong.
Author:
Kotler, Philip.
other author:
Armstrong, Gary
Published:
Upper Saddle River, N.J. :Prentice Hall, : c2001.,
Description:
xxxi, 785, [53] p. :col. ill. ;28 cm.
[NT 15003449]:
Understanding marketing and the marketing process. Marketing in a changing world: creating customer value and satisfaction -- Strategic planning and the marketing process -- The marketing environment -- Developing marketing opportunities and strategies. Marketing research and information systems -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation, targeting, and positioning for competitive advantage -- Developing the marketing mix. Product and services strategy -- New-product development and product life-cycle strategies --Pricing products: pricing considerations and approaches -- Pricing products: pricing strategies -- Distribution channels and logistics management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the new marketing model -- Managing marketing. Competitive strategies: attracting, retaining, and growing customers -- The global marketplace -- Marketing and society: social responsibility and marketing ethics -- Appendix 1: Measuring and forecasting demand -- Appendix 2: Marketing arithmetic -- Appendix 3: Careers in marketing.
Subject:
Marketing. -
ISBN:
0130263125 (hardcover)
Principles of marketing /
Kotler, Philip.
Principles of marketing /
Philip Kotler, Gary Armstrong. - 9th ed. - Upper Saddle River, N.J. :Prentice Hall,c2001. - xxxi, 785, [53] p. :col. ill. ;28 cm.
Includes bibliographical references and indexes.
Understanding marketing and the marketing process. Marketing in a changing world: creating customer value and satisfaction -- Strategic planning and the marketing process -- The marketing environment -- Developing marketing opportunities and strategies. Marketing research and information systems -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation, targeting, and positioning for competitive advantage -- Developing the marketing mix. Product and services strategy -- New-product development and product life-cycle strategies --Pricing products: pricing considerations and approaches -- Pricing products: pricing strategies -- Distribution channels and logistics management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the new marketing model -- Managing marketing. Competitive strategies: attracting, retaining, and growing customers -- The global marketplace -- Marketing and society: social responsibility and marketing ethics -- Appendix 1: Measuring and forecasting demand -- Appendix 2: Marketing arithmetic -- Appendix 3: Careers in marketing.
System requirements for accompanying computer disc: Windows 95/98/NT/2000.
ISBN: 0130263125 (hardcover)
LCCN: 00027875Subjects--Topical Terms:
536353
Marketing.
LC Class. No.: HF5415 / .K636 2001
Dewey Class. No.: 658.8
Principles of marketing /
LDR
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OCoLC
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Philip Kotler, Gary Armstrong.
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9th ed.
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Upper Saddle River, N.J. :
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c2001.
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Prentice Hall,
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xxxi, 785, [53] p. :
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28 cm.
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Includes bibliographical references and indexes.
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Understanding marketing and the marketing process. Marketing in a changing world: creating customer value and satisfaction -- Strategic planning and the marketing process -- The marketing environment -- Developing marketing opportunities and strategies. Marketing research and information systems -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation, targeting, and positioning for competitive advantage -- Developing the marketing mix. Product and services strategy -- New-product development and product life-cycle strategies --Pricing products: pricing considerations and approaches -- Pricing products: pricing strategies -- Distribution channels and logistics management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the new marketing model -- Managing marketing. Competitive strategies: attracting, retaining, and growing customers -- The global marketplace -- Marketing and society: social responsibility and marketing ethics -- Appendix 1: Measuring and forecasting demand -- Appendix 2: Marketing arithmetic -- Appendix 3: Careers in marketing.
538
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System requirements for accompanying computer disc: Windows 95/98/NT/2000.
650
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Marketing.
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536353
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Armstrong, Gary
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(Gary M.)
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2035515
based on 0 review(s)
Location:
ALL
六樓西文書區HC-Z(6F Western Language Books)
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Items
1 records • Pages 1 •
1
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GW0013725
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
一般圖書
HF5415 K636 2001
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