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Principles of marketing /

Armstrong, Gary

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Principles of marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Principles of marketing // Philip Kotler, Gary Armstrong.
Author:	Kotler, Philip.
other author:	Armstrong, Gary
Published:	Upper Saddle River, N.J. :Prentice Hall, : c2001.,
Description:	xxxi, 785, [53] p. :col. ill. ;28 cm.
[NT 15003449]:	Understanding marketing and the marketing process. Marketing in a changing world: creating customer value and satisfaction -- Strategic planning and the marketing process -- The marketing environment -- Developing marketing opportunities and strategies. Marketing research and information systems -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation, targeting, and positioning for competitive advantage -- Developing the marketing mix. Product and services strategy -- New-product development and product life-cycle strategies --Pricing products: pricing considerations and approaches -- Pricing products: pricing strategies -- Distribution channels and logistics management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the new marketing model -- Managing marketing. Competitive strategies: attracting, retaining, and growing customers -- The global marketplace -- Marketing and society: social responsibility and marketing ethics -- Appendix 1: Measuring and forecasting demand -- Appendix 2: Marketing arithmetic -- Appendix 3: Careers in marketing.
Subject:	Marketing. -
ISBN:	0130263125 (hardcover)

Principles of marketing /
Kotler, Philip.

Principles of marketing /Philip Kotler, Gary Armstrong. - 9th ed. - Upper Saddle River, N.J. :Prentice Hall,c2001. - xxxi, 785, [53] p. :col. ill. ;28 cm.

Includes bibliographical references and indexes.

Understanding marketing and the marketing process. Marketing in a changing world: creating customer value and satisfaction -- Strategic planning and the marketing process -- The marketing environment -- Developing marketing opportunities and strategies. Marketing research and information systems -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation, targeting, and positioning for competitive advantage -- Developing the marketing mix. Product and services strategy -- New-product development and product life-cycle strategies --Pricing products: pricing considerations and approaches -- Pricing products: pricing strategies -- Distribution channels and logistics management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the new marketing model -- Managing marketing. Competitive strategies: attracting, retaining, and growing customers -- The global marketplace -- Marketing and society: social responsibility and marketing ethics -- Appendix 1: Measuring and forecasting demand -- Appendix 2: Marketing arithmetic -- Appendix 3: Careers in marketing.

System requirements for accompanying computer disc: Windows 95/98/NT/2000.

ISBN: 0130263125 (hardcover)

LCCN: 00027875Subjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415 / .K636 2001

Dewey Class. No.: 658.8

Principles of marketing /
LDR:02279nam 0000301 i 450 001 833873
003 OCoLC
005 20100511
008 100512s2001 njua b 001 0 eng
010 $a 00027875
020 $a 0130263125 (hardcover)
020 $a 0130283290
020 $a 0130883689 (CD-ROM)
020 $a 9780130263124 (hardcover)
020 $a 9780130283290
020 $a 9780130883681 (CD-ROM)
035 $a 林家五教授贈99
035 $a (OCoLC)43561943 $z (OCoLC)50386441
040 $a DLC $c DLC $d CUY $d QP9 $d C#P $d UKM $d BAKER $d COO $d LVB $d NLGGC $d BTCTA $d YDXCP $d NDHUL
042 $a pcc
050 0 0 $a HF5415 $b .K636 2001
082 0 0 $a 658.8 $2 21
100 1 $a Kotler, Philip. $3 520689
245 1 0 $a Principles of marketing / $c Philip Kotler, Gary Armstrong.
250 $a 9th ed.
260 # $a Upper Saddle River, N.J. : $c c2001. $b Prentice Hall,
300 $a xxxi, 785, [53] p. : $b col. ill. ; $c 28 cm.
504 $a Includes bibliographical references and indexes.
505 0 # $a Understanding marketing and the marketing process. Marketing in a changing world: creating customer value and satisfaction -- Strategic planning and the marketing process -- The marketing environment -- Developing marketing opportunities and strategies. Marketing research and information systems -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation, targeting, and positioning for competitive advantage -- Developing the marketing mix. Product and services strategy -- New-product development and product life-cycle strategies --Pricing products: pricing considerations and approaches -- Pricing products: pricing strategies -- Distribution channels and logistics management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the new marketing model -- Managing marketing. Competitive strategies: attracting, retaining, and growing customers -- The global marketplace -- Marketing and society: social responsibility and marketing ethics -- Appendix 1: Measuring and forecasting demand -- Appendix 2: Marketing arithmetic -- Appendix 3: Careers in marketing.
538 $a System requirements for accompanying computer disc: Windows 95/98/NT/2000.
650 # 0 $a Marketing. $3 536353
700 1 # $a Armstrong, Gary $q (Gary M.) $3 2035515