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Mission-based marketing : = position...

Brinckerhoff, Peter C., (1952-)

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Mission-based marketing : = positioning your not-for-profit in an increasingly competitive world /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Mission-based marketing :/ Peter C. Brinckerhoff.
其他題名:	positioning your not-for-profit in an increasingly competitive world /
作者:	Brinckerhoff, Peter C.,
出版者:	Hoboken, NJ :Wiley, : c2003.,
面頁冊數:	xiii, 258 p. :ill. ;24 cm.
標題:	Nonprofit organizations - Marketing. -
電子資源:	http://www.loc.gov/catdir/description/wiley037/2002014437.html
電子資源:	http://www.loc.gov/catdir/bios/wiley044/2002014437.html
電子資源:	http://www.loc.gov/catdir/toc/wiley031/2002014437.html
ISBN:	0471237183 :

Mission-based marketing : = positioning your not-for-profit in an increasingly competitive world /
Brinckerhoff, Peter C.,1952-

Mission-based marketing :positioning your not-for-profit in an increasingly competitive world /Peter C. Brinckerhoff. - 2nd ed. - Hoboken, NJ :Wiley,c2003. - xiii, 258 p. :ill. ;24 cm. - The mission-based management series. - Brinckerhoff, Peter C.,1952-Mission-based management series.

Includes bibliographical references (p. 233) and index.

ISBN: 0471237183 :US50.00

LCCN: 2002014437Subjects--Topical Terms:

682726
Nonprofit organizations
--Marketing.

LC Class. No.: HF5415 / .B667 2003

Dewey Class. No.: 658.8

Mission-based marketing : = positioning your not-for-profit in an increasingly competitive world /
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