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The art of cause marketing : = how t...

Earle, Richard, (1932-)

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The art of cause marketing : = how to use advertising to change personal behavior and public policy /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The art of cause marketing :/ Richard Earle.
Reminder of title:	how to use advertising to change personal behavior and public policy /
Author:	Earle, Richard,
Published:	Lincolnwood, Ill. :NTC Business Books ; : c2000.,
Description:	xiv, 322 p. :ill. ;23 cm.
Subject:	Social marketing. -
ISBN:	0658001221

The art of cause marketing : = how to use advertising to change personal behavior and public policy /
Earle, Richard,1932-

The art of cause marketing :how to use advertising to change personal behavior and public policy /Richard Earle. - Lincolnwood, Ill. :NTC Business Books ;c2000. - xiv, 322 p. :ill. ;23 cm.

Includes bibliographical references (p. 305) and index.

ISBN: 0658001221

LCCN: 99045663Subjects--Topical Terms:

669978
Social marketing.

LC Class. No.: HF5414 / .E18 2000

Dewey Class. No.: 658.5

The art of cause marketing : = how to use advertising to change personal behavior and public policy /
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008 990817s2000 ilua b 001 0 eng
010 $a 99045663
020 $a 0658001221
020 $a 0071387021 (pbk.) : $c US19.95
035 $a pa99w01081
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5414 $b .E18 2000
082 0 0 $a 658.5 $2 21
090 $a HF/5414/.E18/2000//////W0136089
100 1 $a Earle, Richard, $d 1932- $3 985545
245 1 4 $a The art of cause marketing : $b how to use advertising to change personal behavior and public policy / $c Richard Earle.
260 $a Lincolnwood, Ill. : $a Chicago : $c c2000. $b NTC Business Books ; $b McGraw-Hill,
300 $a xiv, 322 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references (p. 305) and index.
650 0 $a Social marketing. $3 669978