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Arts marketing insights : = the dyna...

Bernstein, Joanne Scheff, (1945-)

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Arts marketing insights : = the dynamics of building and retaining performing arts audiences /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Arts marketing insights :/ Joanne Scheff Bernstein ; foreword by Philip Kotler.
Reminder of title:	the dynamics of building and retaining performing arts audiences /
Author:	Bernstein, Joanne Scheff,
Published:	San Francisco :Jossey-Bass, : c2007.,
Description:	xx, 294 p. ;24 cm.
Subject:	Performing arts - Marketing. -
Online resource:	http://www.loc.gov/catdir/toc/ecip0620/2006029093.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0740/2006029093-b.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0740/2006029093-d.html
ISBN:	9780787978440 (hbk.) :

Arts marketing insights : = the dynamics of building and retaining performing arts audiences /
Bernstein, Joanne Scheff,1945-

Arts marketing insights :the dynamics of building and retaining performing arts audiences /Joanne Scheff Bernstein ; foreword by Philip Kotler. - 1st ed. - San Francisco :Jossey-Bass,c2007. - xx, 294 p. ;24 cm.

Includes bibliographical references (p. 267-280) and index.

ISBN: 9780787978440 (hbk.) :US27.95

LCCN: 2006029093Subjects--Topical Terms:

626668
Performing arts
--Marketing.

LC Class. No.: PN1590.M27 / B47 2007

Dewey Class. No.: 791.069/8

Arts marketing insights : = the dynamics of building and retaining performing arts audiences /
LDR:01089cam 2200253 a 450 001 820251
003 DLC
005 20070904161054.0
008 060905s2007 cau b 001 0 eng
010 $a 2006029093
020 $a 9780787978440 (hbk.) : $c US27.95
020 $a 0787978442 (hbk.)
035 $a 00463011
040 $a DLC $c DLC $d BAKER $d BTCTA $d C#P $d DLC $d UKM $d YDXCP
050 0 0 $a PN1590.M27 $b B47 2007
082 0 0 $2 22 $a 791.069/8
100 1 $a Bernstein, Joanne Scheff, $d 1945- $3 626667
245 1 0 $a Arts marketing insights : $b the dynamics of building and retaining performing arts audiences / $c Joanne Scheff Bernstein ; foreword by Philip Kotler.
250 $a 1st ed.
260 $a San Francisco : $c c2007. $b Jossey-Bass,
300 $a xx, 294 p. ; $c 24 cm.
504 $a Includes bibliographical references (p. 267-280) and index.
650 0 $a Performing arts $x Marketing. $3 626668
809 $d PN1590.M27 $e B47 $p BOOK $y 2007
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0620/2006029093.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0740/2006029093-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0740/2006029093-d.html