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Marketing planning : = a workbook fo...

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Dibb, Sally, (1963-)

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Marketing planning : = a workbook for marketing managers /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing planning :/ Sally Dibb, Lyndon Simkin.
Reminder of title:	a workbook for marketing managers /
Author:	Dibb, Sally,
Published:	Australia :South-Western Cengage Learning, : c2008.,
Description:	xxv, 227 p. :ill. ;25 cm.
Subject:	Marketing - Planning. -
ISBN:	9781844807826 (pbk.) :

Marketing planning : = a workbook for marketing managers /
Dibb, Sally,1963-

Marketing planning :a workbook for marketing managers /Sally Dibb, Lyndon Simkin. - 1st ed. - Australia :South-Western Cengage Learning,c2008. - xxv, 227 p. :ill. ;25 cm.

Includes bibliographical references (p. 223) and index.

ISBN: 9781844807826 (pbk.) :US66.00Subjects--Topical Terms:

578728
Marketing
--Planning.

Marketing planning : = a workbook for marketing managers /
LDR:00515nam 2200145 a 4500 001 819519
005 20091224112417.0
008 091224s2008 at a b 001 0 eng d
020 $a 9781844807826 (pbk.) : $c US66.00
035 $a ib98w01191
090 $a HF/5415.13/.D52/2008//////W0135528
100 1 $a Dibb, Sally, $d 1963- $3 970454
245 1 0 $a Marketing planning : $b a workbook for marketing managers / $c Sally Dibb, Lyndon Simkin.
250 $a 1st ed.
260 $a Australia : $c c2008. $b South-Western Cengage Learning,
300 $a xxv, 227 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. 223) and index.
650 0 $a Marketing $x Planning. $3 578728
650 0 $a Marketing $x Management. $3 559161

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W0135528

六樓西文書區HC-Z(6F Western Language Books)

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HF5415.13 D52 2008

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