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Social marketing : = why should the ...
~
Hastings, Gerard.
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Social marketing : = why should the Devil have all the best tunes? /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Social marketing :/ Gerard Hastings.
Reminder of title:
why should the Devil have all the best tunes? /
Author:
Hastings, Gerard.
Published:
Amsterdam ;Elsevier/Butterworth-Heinemann, : 2007.,
Description:
xvi, 367 p. :ill. ;25 cm.
[NT 15003449]:
If it works for Tesco ... -- Making use of theory -- Basic principles -- Opening the toolbox -- Communication, emotion and the limitations of fear -- Moving upstream -- Relational thinking -- Competition and critical marketing -- Research and the art of navigation -- Ethical issues -- Case studies.
Subject:
Social marketing. -
ISBN:
9780750683500 (pbk.) :
Social marketing : = why should the Devil have all the best tunes? /
Hastings, Gerard.
Social marketing :
why should the Devil have all the best tunes? /Gerard Hastings. - Amsterdam ;Elsevier/Butterworth-Heinemann,2007. - xvi, 367 p. :ill. ;25 cm.
Includes bibliographical references and index.
If it works for Tesco ... -- Making use of theory -- Basic principles -- Opening the toolbox -- Communication, emotion and the limitations of fear -- Moving upstream -- Relational thinking -- Competition and critical marketing -- Research and the art of navigation -- Ethical issues -- Case studies.
ISBN: 9780750683500 (pbk.) :US46.95Subjects--Topical Terms:
669978
Social marketing.
LC Class. No.: HF5414 / .H37 2007
Dewey Class. No.: 658.8
Social marketing : = why should the Devil have all the best tunes? /
LDR
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OCoLC
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why should the Devil have all the best tunes? /
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Gerard Hastings.
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Elsevier/Butterworth-Heinemann,
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xvi, 367 p. :
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ill. ;
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25 cm.
504
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Includes bibliographical references and index.
505
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If it works for Tesco ... -- Making use of theory -- Basic principles -- Opening the toolbox -- Communication, emotion and the limitations of fear -- Moving upstream -- Relational thinking -- Competition and critical marketing -- Research and the art of navigation -- Ethical issues -- Case studies.
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BOOK
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2007
based on 0 review(s)
Location:
ALL
六樓西文書區HC-Z(6F Western Language Books)
Year:
Volume Number:
Items
2 records • Pages 1 •
1
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Attachments
F0060670
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
一般圖書
HF5414 H37 2007
一般使用(Normal)
On shelf
0
Reserve
W0136030
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
一般圖書
HF5414 H37 2007
一般使用(Normal)
On shelf
0
Reserve
2 records • Pages 1 •
1
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