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Fusion for Profit. = How Marketing a...

Jagpal, Shireen

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Fusion for Profit. = How Marketing and Finance Can Work Together to Create Value.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Fusion for Profit./ By Sharan Jagpal, Shireen Jagpal.
Reminder of title:	How Marketing and Finance Can Work Together to Create Value.
Author:	Jagpal, Sharan
other author:	Jagpal, Shireen
Published:	New York :Oxford University Press, : 2008.,
Description:	640 p.ill.
Subject:	Marketing - Management. -
Online resource:	http://dx.doi.org/10.1093/acprof:oso/9780195371055.001.0001
ISBN:	9780195371055

Fusion for Profit. = How Marketing and Finance Can Work Together to Create Value.
Jagpal, Sharan

Fusion for Profit.How Marketing and Finance Can Work Together to Create Value.[electronic resource]By Sharan Jagpal, Shireen Jagpal. - New York :Oxford University Press,2008. - 640 p.ill. - Oxford scholarship online.Business and Management module..

Includes biographical references and index

Electronic reproduction.
Oxford :
2004.

(Oxford Scholarship Online).

Access restricted to subscribing institutions.

ISBN: 9780195371055Subjects--Topical Terms:

559161
Marketing
--Management.

Fusion for Profit. = How Marketing and Finance Can Work Together to Create Value.
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100 1 $a Jagpal, Sharan $3 943195
245 1 0 $a Fusion for Profit. $b How Marketing and Finance Can Work Together to Create Value. $c By Sharan Jagpal, Shireen Jagpal. $h [electronic resource]
260 $a New York : $c 2008. $b Oxford University Press,
300 $a 640 p. $b ill.
504 $a Includes biographical references and index
533 $a Electronic reproduction. $b Oxford : $c 2004. $c Oxford University Press, $f (Oxford Scholarship Online). $n Access restricted to subscribing institutions. $n Available as searchable text in HTML format. $n Mode of access: World Wide Web. System requirements: Internet Explorer 6.0 (or higher) or Filefox 2.0 (or higher).
650 0 $a Marketing $x Management. $3 559161
650 0 $a Marketing $x Costs. $3 858445
700 1 $a Jagpal, Shireen $3 943194
710 2 $a Oxford University Press. $3 515089
830 0 $a Oxford scholarship online. $p Business and Management module. $3 942334
856 4 0 $u http://dx.doi.org/10.1093/acprof:oso/9780195371055.001.0001