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Destination marketing : = an integra...

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Pike, Steven.

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Destination marketing : = an integrated marketing communication approach /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Destination marketing :/ Steven Pike.
Reminder of title:	an integrated marketing communication approach /
Author:	Pike, Steven.
Published:	Amsterdam :Elsevier/Butterworth-Heinemann, : c2008.,
Description:	xv, 406 p. :ill. ;25 cm.
Subject:	Place marketing. -
ISBN:	9780750686495 (pbk.) :

Destination marketing : = an integrated marketing communication approach /
Pike, Steven.

Destination marketing :an integrated marketing communication approach /Steven Pike. - 1st ed. - Amsterdam :Elsevier/Butterworth-Heinemann,c2008. - xv, 406 p. :ill. ;25 cm.

Includes bibliographical references (p. 371-396) and index.

ISBN: 9780750686495 (pbk.) :US47.95Subjects--Topical Terms:

767704
Place marketing.

Destination marketing : = an integrated marketing communication approach /
LDR:00520nam 2200145 a 4500 001 798855
005 20090909095237.0
008 090908s2008 ne a b 001 0 eng d
020 $a 9780750686495 (pbk.) : $c US47.95
035 $a sl98w03020
090 $a G/155/.A1/.P636/2008//////W0134654
100 1 $a Pike, Steven. $3 767703
245 1 0 $a Destination marketing : $b an integrated marketing communication approach / $c Steven Pike.
250 $a 1st ed.
260 $a Amsterdam : $c c2008. $b Elsevier/Butterworth-Heinemann,
300 $a xv, 406 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. 371-396) and index.
650 0 $a Place marketing. $3 767704
650 0 $a Tourism $x Marketing. $3 543067

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W0134654

五樓西文書區A-HB(5F Western Language Books)

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G155.A1 P636 2008

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