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Problems in marketing : = applying k...

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Chien, Charles S.

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Problems in marketing : = applying key concepts and techniques /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Problems in marketing :/ Luiz Moutinho & Charles Chien.
Reminder of title:	applying key concepts and techniques /
Author:	Moutinho, Luiz.
other author:	Chien, Charles S.
Published:	Los Angeles :Sage Publications, : c2008.,
Description:	xiii, 322 p. :ill. ;24 cm.
Subject:	Marketing. -
ISBN:	9780761971788

Problems in marketing : = applying key concepts and techniques /
Moutinho, Luiz.

Problems in marketing :applying key concepts and techniques /Luiz Moutinho & Charles Chien. - 2nd ed. - Los Angeles :Sage Publications,c2008. - xiii, 322 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 9780761971788

LCCN: 2006940458Subjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415 / .M67 2008

Dewey Class. No.: 658.8

Problems in marketing : = applying key concepts and techniques /
LDR:00665cam 2200205 a 4500 001 794362
005 20090803110546.0
008 061215s2008 caua b 001 0 eng
010 $a 2006940458
020 $a 9780761971788
020 $a 9780761971795 (pbk.) : $c UK24.99
035 $a ib98w01260
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415 $b .M67 2008
082 0 0 $a 658.8 $2 22
090 $a HF/5415/.M67/2008//////W0134401
100 1 $a Moutinho, Luiz. $3 656027
245 1 0 $a Problems in marketing : $b applying key concepts and techniques / $c Luiz Moutinho & Charles Chien.
250 $a 2nd ed.
260 $a Los Angeles : $c c2008. $b Sage Publications,
300 $a xiii, 322 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 0 $a Marketing. $3 536353
700 1 $a Chien, Charles S. $3 935662

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W0134401

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415 M67 2008

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