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Marketing planning by design : = sys...

Strauss, Ralf E.

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Marketing planning by design : = systematic planning for successful marketing strategy /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing planning by design :/ Ralf E. Strauss.
Reminder of title:	systematic planning for successful marketing strategy /
Author:	Strauss, Ralf E.
Published:	Chichester, England :Wiley, : c2008.,
Description:	xviii, 350 p. :ill. ;25 cm.
Subject:	Marketing - Management. -
Online resource:	http://www.loc.gov/catdir/enhancements/fy0902/2008046995-t.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0902/2008046995-b.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0902/2008046995-d.html
ISBN:	0470721677

Marketing planning by design : = systematic planning for successful marketing strategy /
Strauss, Ralf E.

Marketing planning by design :systematic planning for successful marketing strategy /Ralf E. Strauss. - Chichester, England :Wiley,c2008. - xviii, 350 p. :ill. ;25 cm.

Includes bibliographical references (p. [303]-328) and index.

ISBN: 0470721677

LCCN: 2008046995Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.13 / .S8789 2008

Dewey Class. No.: 658.8/02

Marketing planning by design : = systematic planning for successful marketing strategy /
LDR:01108cam 2200253 a 4500 001 794226
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008 081027s2008 enka b 001 0 eng
010 $a 2008046995
020 $a 0470721677
020 $a 9780470721674 : $c US70.00
035 $a (OCoLC)244767933
035 $a (OCoLC)ocn244767933
035 $a ib98w01190
040 $a DLC $c DLC $d BTCTA $d BWK $d BWKUK $d BWX $d CDX $d DLC $d YDXCP
050 0 0 $a HF5415.13 $b .S8789 2008
082 0 0 $2 22 $a 658.8/02
090 $a HF/5415.13/.S8789/2008//////W0134330
100 1 $a Strauss, Ralf E. $3 935489
245 1 0 $a Marketing planning by design : $b systematic planning for successful marketing strategy / $c Ralf E. Strauss.
260 $a Chichester, England : $c c2008. $b Wiley,
300 $a xviii, 350 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. [303]-328) and index.
650 0 $a Marketing $x Management. $3 559161
650 0 $a Strategic planning. $3 528149
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0902/2008046995-t.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0902/2008046995-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0902/2008046995-d.html