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Cross-cultural marketing : = theory, practice and relevance /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Cross-cultural marketing :/ Dawn Burton.
Reminder of title:	theory, practice and relevance /
Author:	Burton, Dawn,
Published:	London :Routledge, : c2009.,
Description:	319 p. ;24 cm.
Subject:	Marketing. -
ISBN:	0203889347 (ebk)

Cross-cultural marketing : = theory, practice and relevance /
Burton, Dawn,1961-

Cross-cultural marketing :theory, practice and relevance /Dawn Burton. - London :Routledge,c2009. - 319 p. ;24 cm.

Includes bibliographical references (p. [270]-315) and index.

ISBN: 0203889347 (ebk)

LCCN: 2008017138Subjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415 / .B7763 2009

Dewey Class. No.: 658.80089

Cross-cultural marketing : = theory, practice and relevance /
LDR:00900cam 2200265 a 4500 001 794211
005 20090808181330.0
008 090903s2009 enk b 001 0 eng
010 $a 2008017138
020 $a 0203889347 (ebk)
020 $a 0415448921
020 $a 9780203889343 (ebk)
020 $a 9780415448925
020 $a 9780415448932 (pbk.)
020 $a 041544893X (pbk.) : $c UK27.99
035 $a (OCoLC)ocn183147561
035 $a ib98w01039
035 $a (OCoLC)183147561 $z (OCoLC)166379310 $z (OCoLC)212849362
040 $a DLC $c DLC $d BAKER $d BTCTA $d BWK $d BWX $d DLC $d UKM $d YDX $d YDXCP
050 0 0 $a HF5415 $b .B7763 2009
082 0 0 $2 22 $a 658.80089
090 $a HF/5415/.B7763/2009//////W0134177
100 1 $a Burton, Dawn, $d 1961- $3 536802
245 1 0 $a Cross-cultural marketing : $b theory, practice and relevance / $c Dawn Burton.
260 $a London : $c c2009. $b Routledge,
300 $a 319 p. ; $c 24 cm.
504 $a Includes bibliographical references (p. [270]-315) and index.
650 0 $a Marketing. $3 536353
650 0 $a Multiculturalism. $3 526380
650 0 $a Minority consumers. $3 935470

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W0134177

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415 B7763 2009

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1 records • Pages 1 •
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