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Services marketing : = people, technology, strategy /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Services marketing :/ Christopher Lovelock, Jochen Wirtz.
其他題名:	people, technology, strategy /
作者:	Lovelock, Christopher H.
其他作者:	Wirtz, Jochen.
出版者:	Upper Saddle River, N.J. :Pearson/Prentice Hall, : c2004.,
面頁冊數:	xviii, 652 p. :ill., map ;26 cm.
標題:	Professions - Marketing. -
ISBN:	0131138650

Services marketing : = people, technology, strategy /
Lovelock, Christopher H.

Services marketing :people, technology, strategy /Christopher Lovelock, Jochen Wirtz. - 5th ed. - Upper Saddle River, N.J. :Pearson/Prentice Hall,c2004. - xviii, 652 p. :ill., map ;26 cm.

Includes bibliographical references and indexes.

ISBN: 0131138650

LCCN: 2003060912Subjects--Topical Terms:

646071
Professions
--Marketing.

LC Class. No.: HF5415.122 / .L68 2004

Dewey Class. No.: 658.8

Services marketing : = people, technology, strategy /
LDR:00834cam a2200265 a 45 001 785999
003 OCoLC
005 20090615
008 090615s2004 njuab b 001 0 eng
010 $a 2003060912
020 $a 0131138650
020 $a 0131268465 (pbk. : international ed.)
020 $a 9780131138650
020 $a 9780131268463 (pbk.)
035 $a (OCoLC)52860179
035 $a ocm52860179
040 $a DLC $c DLC $d UKM $d BAKER $d NLGGC $d COO $d BTCTA $d LVB $d YDXCP $d NDHUL
042 $a pcc
049 $a NDHA
050 0 0 $a HF5415.122 $b .L68 2004
082 0 0 $a 658.8 $2 22
100 $a Lovelock, Christopher H. $3 667190
245 1 0 $a Services marketing : $b people, technology, strategy / $c Christopher Lovelock, Jochen Wirtz.
250 $a 5th ed.
260 $a Upper Saddle River, N.J. : $c c2004. $b Pearson/Prentice Hall,
300 $a xviii, 652 p. : $b ill., map ; $c 26 cm.
504 $a Includes bibliographical references and indexes.
650 $a Professions $x Marketing. $3 646071
650 $a Service industries $x Marketing. $3 647833
700 $a Wirtz, Jochen. $3 927202

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