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Principles of marketing /
~
Armstrong, Gary.
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Principles of marketing /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Principles of marketing // Philip Kotler, Gary Armstrong.
作者:
Kotler, Philip.
其他作者:
Armstrong, Gary.
出版者:
Upper Saddle River, N.J. :Pearson Prentice Hall, : c2008.,
面頁冊數:
xxxii, 599, [99] p. :ill. (chiefly col.), col. ports. ;29 cm.
附註:
Accompanied by: Study guide / Tony L. Henthorne and Instructor's manual with Video guide / Andrew T. Norman.
標題:
Marketing. -
ISBN:
0132389878 (Study guide)
Principles of marketing /
Kotler, Philip.
Principles of marketing /
Philip Kotler, Gary Armstrong. - 12th ed. - Upper Saddle River, N.J. :Pearson Prentice Hall,c2008. - xxxii, 599, [99] p. :ill. (chiefly col.), col. ports. ;29 cm.
Accompanied by: Study guide / Tony L. Henthorne and Instructor's manual with Video guide / Andrew T. Norman.
Includes bibliographical references.
ISBN: 0132389878 (Study guide)Subjects--Topical Terms:
536353
Marketing.
Principles of marketing /
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