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Words that work : = it's not what yo...

Luntz, Frank I.

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Words that work : = it's not what you say, it's what people hear /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Words that work :/ Frank Luntz.
Reminder of title:	it's not what you say, it's what people hear /
Author:	Luntz, Frank I.
Published:	New York :Hyperion, : c2007.,
Description:	xxiii, 324 p. ;21 cm.
Subject:	Communication in politics. -
ISBN:	1401302599

Words that work : = it's not what you say, it's what people hear /
Luntz, Frank I.

Words that work :it's not what you say, it's what people hear /Frank Luntz. - 1st ed. - New York :Hyperion,c2007. - xxiii, 324 p. ;21 cm.

Includes bibliographical references (p. [297]-301) and index.

Communications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Luntz has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because "satellite" was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book is for you.--From publisher description.

ISBN: 1401302599

LCCN: 2006043737Subjects--Topical Terms:

547571
Communication in politics.

LC Class. No.: PE1431 / .L87 2007

Words that work : = it's not what you say, it's what people hear /
LDR:01444cam a2200253 a 45 001 784375
003 OCoLC
005 20090319
008 090227s2007 nyu b 001 0 eng
010 $a 2006043737
020 $a 1401302599
020 $a 1401309291 (pbk.)
020 $a 9781401302597
020 $a 9781401309299 (pbk.) : $c US15.95
035 $a (OCoLC)70046041
035 $a BM98TC01394
040 $a DLC $c DLC $d BAKER $d C#P $d BUR $d YDXCP $d VP@ $d TTU $d UKM $d NDHU
043 $a n-us---
050 0 0 $a PE1431 $b .L87 2007
100 $a Luntz, Frank I. $3 927115
245 1 0 $a Words that work : $b it's not what you say, it's what people hear / $c Frank Luntz.
250 $a 1st ed.
260 $a New York : $c c2007. $b Hyperion,
300 $a xxiii, 324 p. ; $c 21 cm.
504 $a Includes bibliographical references (p. [297]-301) and index.
520 $a Communications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Luntz has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because "satellite" was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book is for you.--From publisher description.
650 $a Communication in politics. $3 547571
650 $a Critical thinking. $3 530830
650 $a English language $z United States $x Rhetoric. $3 593743
650 $a Mass media and language. $3 591628
650 $a Persuasion (Rhetoric) $x Political aspects. $3 927116
650 $a Popular culture $z United States. $3 530877