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Managing customers as investments : ...

Lehmann, Donald R.

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Managing customers as investments : = the strategic value of customers in the long run /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Managing customers as investments :/ Sunil Gupta, Donald R. Lehmann.
Reminder of title:	the strategic value of customers in the long run /
Author:	Gupta, Sunil,
other author:	Lehmann, Donald R.
Published:	Upper Saddle River, NJ :Wharton School Pub., : c2005.,
Description:	xvii, 205 p. :ill. ;24 cm.
Subject:	Customer relations. -
ISBN:	0131428950 :

Managing customers as investments : = the strategic value of customers in the long run /
Gupta, Sunil,1958-

Managing customers as investments :the strategic value of customers in the long run /Sunil Gupta, Donald R. Lehmann. - Upper Saddle River, NJ :Wharton School Pub.,c2005. - xvii, 205 p. :ill. ;24 cm.

Includes bibliographical references (p. 187-198) and index.

ISBN: 0131428950 :US30.99

LCCN: 2004116044Subjects--Topical Terms:

578582
Customer relations.

LC Class. No.: HF5415.55 / .G87 2005

Managing customers as investments : = the strategic value of customers in the long run /
LDR:00783cam a2200205 a 45 001 784359
003 OCoLC
005 20090323
008 090227s2005 njua b 001 0 eng
010 $a 2004116044 $z 2004060062
020 $a 0131428950 : $c US30.99
020 $a 9780131428959
035 $a (OCoLC)57703632 $z (OCoLC)56840539 $z (OCoLC)60587605 $z (OCoLC)123077830
035 $a BM98TC01248
040 $a DLC $c DLC $d C#P $d BAKER $d YDXCP $d OCLCQ $d BTCTA $d LVB $d OCLCG $d NDHU
042 $a pcc
050 0 0 $a HF5415.55 $b .G87 2005
100 $a Gupta, Sunil, $d 1958- $3 927099
245 1 0 $a Managing customers as investments : $b the strategic value of customers in the long run / $c Sunil Gupta, Donald R. Lehmann.
260 $a Upper Saddle River, NJ : $c c2005. $b Wharton School Pub.,
300 $a xvii, 205 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 187-198) and index.
650 $a Customer relations. $3 578582
650 $a Marketing $x Management. $3 559161
650 $a Relationship marketing. $3 548872
700 $a Lehmann, Donald R. $3 693467