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Market segmentation : = how to do it...

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Dunbar, Ian, (1951-)

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Market segmentation : = how to do it, how to profit from it /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Market segmentation :/ Malcolm McDonald and Ian Dunbar.
Reminder of title:	how to do it, how to profit from it /
Author:	McDonald, Malcolm.
other author:	Dunbar, Ian,
Published:	Amsterdam :Elsevier/Butterworth-Heinemann, : c2004.,
Description:	xxv, 465 p. :ill. (chiefly col.) ;25 cm.
Subject:	Market segmentation. -
Online resource:	http://www.loc.gov/catdir/enhancements/fy0627/2005357185-t.htmlhttp://www.loc.gov/catdir/enhancements/fy0627/2005357185-t.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0627/2005357185-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0627/2005357185-d.html
ISBN:	0750659815 (pbk.) :

Market segmentation : = how to do it, how to profit from it /
McDonald, Malcolm.

Market segmentation :how to do it, how to profit from it /Malcolm McDonald and Ian Dunbar. - Amsterdam :Elsevier/Butterworth-Heinemann,c2004. - xxv, 465 p. :ill. (chiefly col.) ;25 cm.

Includes bibliographical references and index.

ISBN: 0750659815 (pbk.) :US48.95

LCCN: 2005357185Subjects--Topical Terms:

591840
Market segmentation.

LC Class. No.: HF5415.127 / .M398 2004

Dewey Class. No.: 658.802

Market segmentation : = how to do it, how to profit from it /
LDR:01016cam a2200229 a 45 001 783425
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010 $a 2005357185
020 $a 0750659815 (pbk.) : $c US48.95
020 $a 9780750659819 (pbk.)
035 $a (OCoLC)ocm57008314
035 $a pa98w01078
040 $a UKM $c UKM $d WAU $d OCLCQ $d DLC
042 $a lccopycat
050 0 0 $a HF5415.127 $b .M398 2004
082 0 4 $a 658.802 $2 22
100 $a McDonald, Malcolm. $3 583850
245 1 0 $a Market segmentation : $b how to do it, how to profit from it / $c Malcolm McDonald and Ian Dunbar.
260 $a Amsterdam : $c c2004. $b Elsevier/Butterworth-Heinemann,
300 $a xxv, 465 p. : $b ill. (chiefly col.) ; $c 25 cm.
504 $a Includes bibliographical references and index.
650 $a Market segmentation. $2 lcstt $3 591840
700 $a Dunbar, Ian, $c 1951- $3 721492
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0627/2005357185-t.html $z http://www.loc.gov/catdir/enhancements/fy0627/2005357185-t.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0627/2005357185-d.html $z http://www.loc.gov/catdir/enhancements/fy0627/2005357185-d.html

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W0132962

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415.127 M398 2004

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