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Strategic marketing : = an introduct...

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Proctor, Tony.

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Strategic marketing : = an introduction /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategic marketing :/ Tony Proctor.
Reminder of title:	an introduction /
Author:	Proctor, Tony.
Published:	London :Routledge, : c2008.,
Description:	xii, 335 p. :ill. ;25 cm.
Subject:	Marketing - Decision making. -
ISBN:	0415458161

Strategic marketing : = an introduction /
Proctor, Tony.

Strategic marketing :an introduction /Tony Proctor. - 2nd ed. - London :Routledge,c2008. - xii, 335 p. :ill. ;25 cm.

Includes bibliographical references (p. 317-330) and index.

ISBN: 0415458161

LCCN: 2007050239Subjects--Topical Terms:

578727
Marketing
--Decision making.

LC Class. No.: HF5415.135 / .P76 2008

Dewey Class. No.: 658.8/02

Strategic marketing : = an introduction /
LDR:00745cam a2200241 a 45 001 783388
005 20090401
008 090223s2008 enka b 001 0 eng
010 $a 2007050239
020 $a 0415458161
020 $a 041545817X (pbk.) : $c UK31.99
020 $a 9780415458160
020 $a 9780415458177 (pbk.)
035 $a (OCoLC)183610580
035 $a (OCoLC)ocn183610580
035 $a pa98w01129
040 $a DLC $c DLC $d BAKER $d BTCTA $d YDXCP $d BWKUK $d BWK $d DLC
050 0 0 $a HF5415.135 $b .P76 2008
082 0 0 $a 658.8/02 $2 22
100 $a Proctor, Tony. $3 680046
245 1 0 $a Strategic marketing : $b an introduction / $c Tony Proctor.
250 $a 2nd ed.
260 $a London : $c c2008. $b Routledge,
300 $a xii, 335 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. 317-330) and index.
650 $a Marketing $x Decision making. $3 578727
650 $a Marketing $x Management. $3 559161

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W0133010

六樓西文書區HC-Z(6F Western Language Books)

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HF5415.135 P76 2008

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