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Social marketing : = influencing beh...

~

Lee, Nancy, (1932-)

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Social marketing : = influencing behaviors for good /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Social marketing :/ Philip Kotler, Nancy R. Lee.
Reminder of title:	influencing behaviors for good /
Author:	Kotler, Philip.
other author:	Lee, Nancy,
Published:	Los Angeles :Sage Publications, : c2008.,
Description:	xii, 444 p. :ill. ;24 cm.
Subject:	Behavior modification. -
Online resource:	http://www.loc.gov/catdir/enhancements/fy0828/2007039239-t.htmlhttp://www.loc.gov/catdir/enhancements/fy0828/2007039239-t.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0828/2007039239-b.htmlhttp://www.loc.gov/catdir/enhancements/fy0828/2007039239-b.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0828/2007039239-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0828/2007039239-d.html
ISBN:	1412956471 (pbk.)

Social marketing : = influencing behaviors for good /
Kotler, Philip.

Social marketing :influencing behaviors for good /Philip Kotler, Nancy R. Lee. - 3rd ed. - Los Angeles :Sage Publications,c2008. - xii, 444 p. :ill. ;24 cm.

Includes bibliographical references (p. 403-427) and indexes.

ISBN: 1412956471 (pbk.)

LCCN: 2007039239Subjects--Topical Terms:

519138
Behavior modification.

LC Class. No.: HF5414 / .K67 2008

Dewey Class. No.: 658.8

Social marketing : = influencing behaviors for good /
LDR:01220cam a2200253 a 45 001 781885
005 20090430
008 081208s2008 caua b 001 0 eng
010 $a 2007039239
020 $a 1412956471 (pbk.)
020 $a 9781412956475 (pbk.) : $c UK36.99
035 $a (OCoLC)173502721 $z (OCoLC)156821517
035 $a (OCoLC)ocn173502721
035 $a pa97w16047
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5414 $b .K67 2008
082 0 0 $a 658.8 $2 22
100 $a Kotler, Philip. $3 520689
245 1 0 $a Social marketing : $b influencing behaviors for good / $c Philip Kotler, Nancy R. Lee.
250 $a 3rd ed.
260 $a Los Angeles : $c c2008. $b Sage Publications,
300 $a xii, 444 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 403-427) and indexes.
650 $a Behavior modification. $3 519138
650 $a Social marketing. $3 669978
700 $a Lee, Nancy, $d 1932- $3 848221
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0828/2007039239-t.html $z http://www.loc.gov/catdir/enhancements/fy0828/2007039239-t.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0828/2007039239-b.html $z http://www.loc.gov/catdir/enhancements/fy0828/2007039239-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0828/2007039239-d.html $z http://www.loc.gov/catdir/enhancements/fy0828/2007039239-d.html

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W0132063

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

一般圖書

HF5415 K67 2008

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1 records • Pages 1 •
1

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