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Advanced theory and practice in spor...

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Hunter, Jason D.

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Advanced theory and practice in sport marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Advanced theory and practice in sport marketing // Eric C. Schwarz and Jason D. Hunter.
Author:	Schwarz, Eric C.
other author:	Hunter, Jason D.
Published:	Amsterdam ;Butterworth-Heinemann, : 2008.,
Description:	xxvi, 443 p. :ill. ;26 cm.
Subject:	Sports - Marketing. -
ISBN:	0750684917 (pbk.)

Advanced theory and practice in sport marketing /
Schwarz, Eric C.

Advanced theory and practice in sport marketing /Eric C. Schwarz and Jason D. Hunter. - Amsterdam ;Butterworth-Heinemann,2008. - xxvi, 443 p. :ill. ;26 cm.

Includes bibliographical references (p. 385-404) and index.

ISBN: 0750684917 (pbk.)Subjects--Topical Terms:

548970
Sports
--Marketing.

LC Class. No.: GV716 / .S368 2008

Advanced theory and practice in sport marketing /
LDR:00579cam a2200157 a 45 001 781535
005 20090429
008 081208s2008 ne a b 001 0 eng
020 $a 0750684917 (pbk.)
020 $a 9780750684910 (pbk.) : $c US59.95
035 $a TR97T05008
040 $a UKM $c UKM $d BAKER $d BTCTA $d YDXCP $d BWKUK $d BWK $d NDHU
050 4 $a GV716 $b .S368 2008
100 $a Schwarz, Eric C. $3 922473
245 1 0 $a Advanced theory and practice in sport marketing / $c Eric C. Schwarz and Jason D. Hunter.
260 $a Amsterdam ; $a London : $c 2008. $b Butterworth-Heinemann,
300 $a xxvi, 443 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references (p. 385-404) and index.
650 $a Sports $x Marketing. $3 548970
700 $a Hunter, Jason D. $3 922472

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W0062157

五樓西文書區A-HB(5F Western Language Books)

01.外借(書)_YB

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GV716 S368 2008

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1 records • Pages 1 •
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