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Predictably irrational : = the hidden forces that shape our decisions /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Predictably irrational :/ Dan Ariely.
Reminder of title:	the hidden forces that shape our decisions /
Author:	Ariely, Dan.
Published:	New York, NY :Harper, : c2008.,
Description:	xxii, 280 p. :ill. ;24 cm.
Subject:	Consumer behavior. -
Online resource:	http://www.predictablyirrational.com/http://www.predictablyirrational.com/
ISBN:	006135323X

Predictably irrational : = the hidden forces that shape our decisions /
Ariely, Dan.

Predictably irrational :the hidden forces that shape our decisions /Dan Ariely. - 1st ed. - New York, NY :Harper,c2008. - xxii, 280 p. :ill. ;24 cm.

Includes bibliographical references (p. [259]-267) and index.

An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.

ISBN: 006135323X

LCCN: 2008273863Subjects--Topical Terms:

535816
Consumer behavior.

LC Class. No.: BF448 / .A75 2008

Dewey Class. No.: 153.8/3

Predictably irrational : = the hidden forces that shape our decisions /
LDR:01111cam a2200253 a 45 001 780953
003 OCoLC
005 20081224
008 081121s2008 nyua b 001 0 eng d
010 $a 2008273863
020 $a 006135323X
020 $a 9780061353239 : $c US25.95
035 $a (OCoLC)182521026 $z (OCoLC)156816551 $z (OCoLC)212410402
035 $a IB97T02002
040 $a UPZ $c UPZ $d DLC $d BAKER $d EGM $d GK8 $d BKL $d NTD $d NDHU
042 $a lccopycat
050 0 0 $a BF448 $b .A75 2008
082 0 0 $a 153.8/3 $2 22
100 $a Ariely, Dan. $3 921459
245 1 0 $a Predictably irrational : $b the hidden forces that shape our decisions / $c Dan Ariely.
250 $a 1st ed.
260 $a New York, NY : $c c2008. $b Harper,
300 $a xxii, 280 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. [259]-267) and index.
520 $a An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
650 $a Consumer behavior. $3 535816
650 $a Decision making. $3 517204
650 $a Economics $x Psychological aspects. $3 594089
856 4 2 $3 Book web site $u http://www.predictablyirrational.com/ $z http://www.predictablyirrational.com/

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W0061829

五樓西文書區A-HB(5F Western Language Books)

01.外借(書)_YB

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BF448 A75 2008

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1 records • Pages 1 •
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