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Principles of direct and database ma...

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Tapp, Alan.

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Principles of direct and database marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Principles of direct and database marketing // Alan Tapp.
Author:	Tapp, Alan.
Published:	Harlow, England :Financial Times/Prentice Hall, : 2005.,
Description:	xiv, 489 p. :ill. ;25 cm.
Subject:	Database marketing. -
Online resource:	http://www.loc.gov/catdir/toc/fy052/2004051223.htmlhttp://www.loc.gov/catdir/toc/fy052/2004051223.html
ISBN:	0273683551 (pbk.) :

Principles of direct and database marketing /
Tapp, Alan.

Principles of direct and database marketing /Alan Tapp. - 3rd ed. - Harlow, England :Financial Times/Prentice Hall,2005. - xiv, 489 p. :ill. ;25 cm.

Includes bibliographical references and index.

ISBN: 0273683551 (pbk.) :NT2893

LCCN: 2004051223Subjects--Topical Terms:

657855
Database marketing.

LC Class. No.: HF5415.126 / .T35 2005

Dewey Class. No.: 658.8/72

Principles of direct and database marketing /
LDR:00801cam a2200229 a 45 001 762303
005 20080709
008 080616s2005 enka b 001 0 eng
010 $a 2004051223
020 $a 0273683551 (pbk.) : $c NT2893
020 $a 9780273683551 (pbk.)
035 $a (OCoLC)56214531
035 $a 97MOET1618
040 $a DLC $c DLC $d BAKER $d BTCTA $d LVB $d YDXCP $d NDHU
042 $a pcc
050 0 0 $a HF5415.126 $b .T35 2005
082 0 0 $a 658.8/72 $2 22
100 $a Tapp, Alan. $3 888464
245 1 0 $a Principles of direct and database marketing / $c Alan Tapp.
250 $a 3rd ed.
260 $a Harlow, England : $c 2005. $b Financial Times/Prentice Hall,
300 $a xiv, 489 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
650 $a Database marketing. $3 657855
650 $a Direct marketing. $3 667134
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/fy052/2004051223.html $z http://www.loc.gov/catdir/toc/fy052/2004051223.html

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W0059076

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HF5415.126 T35 2005

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