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How come your brand isn't working ha...

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How come your brand isn't working hard enough? = the essential guide to brand management /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	How come your brand isn't working hard enough?/ Peter Cheverton.
其他題名:	the essential guide to brand management /
作者:	Cheverton, Peter.
出版者:	London :Kogan Page, : 2002.,
面頁冊數:	xii, 180 p. :ill. ;22 cm.
附註:	Includes index.
叢書名:	If you're so brilliant
標題:	Brand name products. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=137398An electronic book accessible through the World Wide Web; click for information
ISBN:	142372884X (electronic bk.)

How come your brand isn't working hard enough? = the essential guide to brand management /
Cheverton, Peter.

How come your brand isn't working hard enough?the essential guide to brand management /[electronic resource] :Peter Cheverton. - London :Kogan Page,2002. - xii, 180 p. :ill. ;22 cm. - If you're so brilliant.

Includes index.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.

Available via World Wide Web.

ISBN: 142372884X (electronic bk.)Subjects--Topical Terms:

581855
Brand name products.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.15 / .C454 2002eb

Dewey Class. No.: 658.827

How come your brand isn't working hard enough? = the essential guide to brand management /
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