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Creating passionbrands = getting to ...

Day, Derek, (1949-)

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Creating passionbrands = getting to the heart of branding /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Creating passionbrands/ Helen Edwards, Derek Day.
其他題名:	getting to the heart of branding /
其他題名:	Creating passion brands
作者:	Edwards, Helen,
其他作者:	Day, Derek,
出版者:	London ;Kogan Page Limited, : 2005.,
面頁冊數:	xi, 244 p. :ill. ;24 cm.
內容註:	From understanding to obsession -- The five symptoms of malaise of consumer-led brands -- Why brands need belief -- Why passive belief won't do -- Just another brand, or a passionbrand? -- Creating passionbrands : the journey starts here -- Corner no 1 : ideology -- Corner no 2 : capability -- Corner no 3 : consumer -- Corner no 4 : environment -- Marketing imagination and the passionpoint -- From identity to reality : six guiding principles -- Leading from the heart.
標題:	Brand name products. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=137389An electronic book accessible through the World Wide Web; click for information
ISBN:	1423728483 (electronic bk.)

Creating passionbrands = getting to the heart of branding /
Edwards, Helen,1965-

Creating passionbrandsgetting to the heart of branding /[electronic resource] :Creating passion brandsHelen Edwards, Derek Day. - London ;Kogan Page Limited,2005. - xi, 244 p. :ill. ;24 cm.

Includes bibliographical references (p. [233]-237) and index.

From understanding to obsession -- The five symptoms of malaise of consumer-led brands -- Why brands need belief -- Why passive belief won't do -- Just another brand, or a passionbrand? -- Creating passionbrands : the journey starts here -- Corner no 1 : ideology -- Corner no 2 : capability -- Corner no 3 : consumer -- Corner no 4 : environment -- Marketing imagination and the passionpoint -- From identity to reality : six guiding principles -- Leading from the heart.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.

Available via World Wide Web.

ISBN: 1423728483 (electronic bk.)Subjects--Topical Terms:

581855
Brand name products.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD69.B7 / E38 2005eb

Dewey Class. No.: 658.8/343

Creating passionbrands = getting to the heart of branding /
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245 1 0 $a Creating passionbrands $h [electronic resource] : $b getting to the heart of branding / $c Helen Edwards, Derek Day.
246 3 0 $a Creating passion brands
260 $a London ; $a Sterling, VA : $c 2005. $b Kogan Page Limited,
300 $a xi, 244 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. [233]-237) and index.
505 0 $a From understanding to obsession -- The five symptoms of malaise of consumer-led brands -- Why brands need belief -- Why passive belief won't do -- Just another brand, or a passionbrand? -- Creating passionbrands : the journey starts here -- Corner no 1 : ideology -- Corner no 2 : capability -- Corner no 3 : consumer -- Corner no 4 : environment -- Marketing imagination and the passionpoint -- From identity to reality : six guiding principles -- Leading from the heart.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2005. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Brand name products. $3 581855
655 $a Electronic books. $2 lcsh $3 542853
700 $a Day, Derek, $d 1949- $3 882514
710 $a NetLibrary, Inc. $3 542851
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994 $a 92 $b AMF