| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
Fashion brands/ Mark Tungate. |
| Reminder of title: |
branding style from Armani to Zara / |
| Author: |
Tungate, Mark, |
| Published: |
London ;Kogan Page, : 2005., |
| Description: |
ix, 243 p., [16] p. of plates :col. ill. ;24 cm. |
| [NT 15003449]: |
A history of seduction -- Fashioning an identity -- When haute couture meets High Street -- The designer as brand -- The store is the star -- Anatomy of a trend -- The image-makers -- They shoot dresses, don't they? -- This year's model -- Celebrity sells -- Press to impress -- The collections -- Accessorize all areas -- Retro brands retooled -- Targeted male -- Urban athletes -- Virtually dressed -- Brave new market -- The faking game -- Behind the seams -- Style goes back to the future. |
| Subject: |
Advertising - Fashion. - |
| Online resource: |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=137380An electronic book accessible through the World Wide Web; click for information |
| ISBN: |
1423728505 (electronic bk.) |