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Fashion brands = branding style from...
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Fashion brands = branding style from Armani to Zara /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Fashion brands/ Mark Tungate.
Reminder of title:
branding style from Armani to Zara /
Author:
Tungate, Mark,
Published:
London ;Kogan Page, : 2005.,
Description:
ix, 243 p., [16] p. of plates :col. ill. ;24 cm.
[NT 15003449]:
A history of seduction -- Fashioning an identity -- When haute couture meets High Street -- The designer as brand -- The store is the star -- Anatomy of a trend -- The image-makers -- They shoot dresses, don't they? -- This year's model -- Celebrity sells -- Press to impress -- The collections -- Accessorize all areas -- Retro brands retooled -- Targeted male -- Urban athletes -- Virtually dressed -- Brave new market -- The faking game -- Behind the seams -- Style goes back to the future.
Subject:
Advertising - Fashion. -
Online resource:
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=137380An electronic book accessible through the World Wide Web; click for information
ISBN:
1423728505 (electronic bk.)
Fashion brands = branding style from Armani to Zara /
Tungate, Mark,1967-
Fashion brands
branding style from Armani to Zara /[electronic resource] :Mark Tungate. - London ;Kogan Page,2005. - ix, 243 p., [16] p. of plates :col. ill. ;24 cm.
Includes bibliographical references (p. [231]-232) and index.
A history of seduction -- Fashioning an identity -- When haute couture meets High Street -- The designer as brand -- The store is the star -- Anatomy of a trend -- The image-makers -- They shoot dresses, don't they? -- This year's model -- Celebrity sells -- Press to impress -- The collections -- Accessorize all areas -- Retro brands retooled -- Targeted male -- Urban athletes -- Virtually dressed -- Brave new market -- The faking game -- Behind the seams -- Style goes back to the future.
Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.
Available via World Wide Web.
ISBN: 1423728505 (electronic bk.)Subjects--Topical Terms:
876076
Advertising
--Fashion.Index Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: HD9940.A2 / T86 2005eb
Dewey Class. No.: 687/.068/8
Fashion brands = branding style from Armani to Zara /
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branding style from Armani to Zara /
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2005.
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Includes bibliographical references (p. [231]-232) and index.
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A history of seduction -- Fashioning an identity -- When haute couture meets High Street -- The designer as brand -- The store is the star -- Anatomy of a trend -- The image-makers -- They shoot dresses, don't they? -- This year's model -- Celebrity sells -- Press to impress -- The collections -- Accessorize all areas -- Retro brands retooled -- Targeted male -- Urban athletes -- Virtually dressed -- Brave new market -- The faking game -- Behind the seams -- Style goes back to the future.
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NetLibrary,
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Available via World Wide Web.
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Advertising
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Fashion.
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An electronic book accessible through the World Wide Web; click for information
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AMF
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W9041704
電子資源
11.線上閱覽_V
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