| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
Pocketbook power/ Bernice Kanner. |
| Reminder of title: |
how to reach the hearts and minds of today's most coveted consumers--women / |
| Author: |
Kanner, Bernice. |
| Published: |
New York :McGraw-Hill, : c2004., |
| Description: |
x, 211 p. ;24 cm. |
| Notes: |
Includes index. |
| [NT 15003449]: |
I: Understanding the incredible purchasing power of women -- What the snake knew: women are the ones to reach -- Women have changed the landscape -- What do women want? C.H.A.R.G.E. -- Finance: show them the money -- Wheels: in the driver's seat -- Health care: our bodies, ourselves -- Travel: comfort, cleanliness, and a good hair dryer -- Hope in a jar: the beauty biz -- Dressed to thrill -- Someone's in the kitchen with Dinah -- Technology: chips aren't just for baking -- Homes and homebase -- You throw like a girl -- When sales dip, men's products discover women -- II: How to unclasp the purse -- Techniques for selling to women -- Humor: tickle me Elmo -- Sex or sensibility? -- Star power or girl next door? -- Cobrand or no brand -- The devil you know -- Noah's ark -- A word about subliminal advertising -- In the store -- A dozen tricks marketers play -- Don't even think it: a dozen ploys bound to backfire -- Gazing into the crystal ball. |
| Subject: |
Consumer behavior. - |
| Online resource: |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=135340An electronic book accessible through the World Wide Web; click for information |
| ISBN: |
0071457178 (electronic bk.) |