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Tangible strategies for intangible assets = how to manage and measure your company's brand, patents, intellectual property, and other sources of value /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Tangible strategies for intangible assets/ John Berry.
Reminder of title:
how to manage and measure your company's brand, patents, intellectual property, and other sources of value /
Author:
Berry, John,
Published:
New York :McGraw-Hill, : c2005.,
Description:
ix, 325 p. :ill. ;24 cm.
Subject:
Intangible property - Management. -
Online resource:
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=135382An electronic book accessible through the World Wide Web; click for information
ISBN:
007145439X (electronic bk.)
Tangible strategies for intangible assets = how to manage and measure your company's brand, patents, intellectual property, and other sources of value /
Berry, John,1960-
Tangible strategies for intangible assets
how to manage and measure your company's brand, patents, intellectual property, and other sources of value /[electronic resource] :John Berry. - New York :McGraw-Hill,c2005. - ix, 325 p. :ill. ;24 cm.
Includes bibliographical references (p. 291-309) and index.
Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.
Available via World Wide Web.
ISBN: 007145439X (electronic bk.)Subjects--Topical Terms:
741715
Intangible property
--Management.Index Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: HD53 / .B468 2005eb
Dewey Class. No.: 658.15
Tangible strategies for intangible assets = how to manage and measure your company's brand, patents, intellectual property, and other sources of value /
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how to manage and measure your company's brand, patents, intellectual property, and other sources of value /
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Includes bibliographical references (p. 291-309) and index.
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https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=135382
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An electronic book accessible through the World Wide Web; click for information
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AMF
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/ 戴, 至中, / 麥格羅.希爾, / 2005
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