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Go-to-market strategy = advanced techniques and tools for selling more products, to more customers, more profitably /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Go-to-market strategy/ Lawrence G. Friedman.
Reminder of title:	advanced techniques and tools for selling more products, to more customers, more profitably /
remainder title:	Go to market strategy
Author:	Friedman, Lawrence G.
Published:	Oxford ;Butterworth-Heinemann, : c2002.,
Description:	xii, 294 p. :ill. ;24 cm.
[NT 15003449]:	A brief tour of the issues and opportunities -- The ten commandments of going to market -- Targeting the right markets -- Aligning with your customers -- Choosing the right channels and partners -- Rethinking your products and value proposition -- Putting it all together: the integrated multi-channel model -- Getting started: the ninety-day go-to-market action plan.
Subject:	Marketing. -
Online resource:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=81866An electronic book accessible through the World Wide Web; click for information
ISBN:	0585450242 (electronic bk.)

Go-to-market strategy = advanced techniques and tools for selling more products, to more customers, more profitably /
Friedman, Lawrence G.

Go-to-market strategyadvanced techniques and tools for selling more products, to more customers, more profitably /[electronic resource] :Go to market strategyLawrence G. Friedman. - Oxford ;Butterworth-Heinemann,c2002. - xii, 294 p. :ill. ;24 cm.

Includes bibliographical references and index.

A brief tour of the issues and opportunities -- The ten commandments of going to market -- Targeting the right markets -- Aligning with your customers -- Choosing the right channels and partners -- Rethinking your products and value proposition -- Putting it all together: the integrated multi-channel model -- Getting started: the ninety-day go-to-market action plan.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2003.

Available via World Wide Web.

ISBN: 0585450242 (electronic bk.)Subjects--Topical Terms:

536353
Marketing.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415 / .F82 2002eb

Dewey Class. No.: 658.8

Go-to-market strategy = advanced techniques and tools for selling more products, to more customers, more profitably /
LDR:01516nmm a2200277 a 45 001 755279
003 OCoLC
005 20080131
006 m d
007 cr cn-
008 250519s2002 enka sb 001 0 eng d
020 $a 0585450242 (electronic bk.)
035 $a ocm52365997
035 $a 755279
040 $a N $c N
049 $a AMFA
050 1 4 $a HF5415 $b .F82 2002eb
082 0 4 $a 658.8 $2 21
100 $a Friedman, Lawrence G. $3 801244
245 1 0 $a Go-to-market strategy $h [electronic resource] : $b advanced techniques and tools for selling more products, to more customers, more profitably / $c Lawrence G. Friedman.
246 3 $a Go to market strategy
260 $a Oxford ; $a Boston : $c c2002. $b Butterworth-Heinemann,
300 $a xii, 294 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 $a A brief tour of the issues and opportunities -- The ten commandments of going to market -- Targeting the right markets -- Aligning with your customers -- Choosing the right channels and partners -- Rethinking your products and value proposition -- Putting it all together: the integrated multi-channel model -- Getting started: the ninety-day go-to-market action plan.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2003. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Marketing. $3 536353
655 $a Electronic books. $2 lcsh $3 542853
710 $a NetLibrary, Inc. $3 542851
856 4 $3 Bibliographic record display $u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=81866 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF