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Value-based marketing for bottom-lin...

Allen, Phil, (1953-)

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Value-based marketing for bottom-line success = 5 steps to creating customer value /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Value-based marketing for bottom-line success/ J. Nicholas De Bonis, Eric Balinski & Phil Allen.
其他題名:	5 steps to creating customer value /
作者:	DeBonis, J. Nicholas.
其他作者:	Allen, Phil,
出版者:	New York :McGraw-Hill, : c2003.,
面頁冊數:	xix, 244 p. :ill. ;25 cm.
附註:	"American marketing association."
內容註:	The business world we have come to know. The view from Pentadigm's world -- Introduction to Pentadigm -- Step 1: discover- understand the customer -- Step 2: commit- commit to the customer -- Step 3: create- create customer value -- Step 4: assess- obtain customer feedback -- Step 5: improve- measure and improve value -- Managing Pentadigm -- Appendix 1: Pentadigm road maps -- Appendix 2: target customer value segment tracer -- Appendix 3: customer lifetime value (CLV) -- Appendix 4: Pentadigm competitive assessment -- Appendix 5: value commitment rating tool -- Appendix 6: developing customer value commitments that are real and superior -- Appendix 7: Pentadigm value-based marketing diagnostic.
標題:	Consumer satisfaction. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=80493An electronic book accessible through the World Wide Web; click for information
ISBN:	007141682X (electronic bk.)

Value-based marketing for bottom-line success = 5 steps to creating customer value /
DeBonis, J. Nicholas.

Value-based marketing for bottom-line success5 steps to creating customer value /[electronic resource] :J. Nicholas De Bonis, Eric Balinski & Phil Allen. - New York :McGraw-Hill,c2003. - xix, 244 p. :ill. ;25 cm.

"American marketing association."

Includes bibliographical references (p. 231-233) and index.

The business world we have come to know. The view from Pentadigm's world -- Introduction to Pentadigm -- Step 1: discover- understand the customer -- Step 2: commit- commit to the customer -- Step 3: create- create customer value -- Step 4: assess- obtain customer feedback -- Step 5: improve- measure and improve value -- Managing Pentadigm -- Appendix 1: Pentadigm road maps -- Appendix 2: target customer value segment tracer -- Appendix 3: customer lifetime value (CLV) -- Appendix 4: Pentadigm competitive assessment -- Appendix 5: value commitment rating tool -- Appendix 6: developing customer value commitments that are real and superior -- Appendix 7: Pentadigm value-based marketing diagnostic.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2003.

Available via World Wide Web.

ISBN: 007141682X (electronic bk.)Subjects--Topical Terms:

578584
Consumer satisfaction.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.13 / .D378 2003eb

Dewey Class. No.: 658.8

Value-based marketing for bottom-line success = 5 steps to creating customer value /
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245 1 0 $a Value-based marketing for bottom-line success $h [electronic resource] : $b 5 steps to creating customer value / $c J. Nicholas De Bonis, Eric Balinski & Phil Allen.
260 $a New York : $c c2003. $b McGraw-Hill,
300 $a xix, 244 p. : $b ill. ; $c 25 cm.
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505 0 $a The business world we have come to know. The view from Pentadigm's world -- Introduction to Pentadigm -- Step 1: discover- understand the customer -- Step 2: commit- commit to the customer -- Step 3: create- create customer value -- Step 4: assess- obtain customer feedback -- Step 5: improve- measure and improve value -- Managing Pentadigm -- Appendix 1: Pentadigm road maps -- Appendix 2: target customer value segment tracer -- Appendix 3: customer lifetime value (CLV) -- Appendix 4: Pentadigm competitive assessment -- Appendix 5: value commitment rating tool -- Appendix 6: developing customer value commitments that are real and superior -- Appendix 7: Pentadigm value-based marketing diagnostic.
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