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S.U.R.E.-fire direct response marketing = generating business-to-business sales leads for bottom-line success /

Record Type:	Electronic resources : Monograph/item
Title/Author:	S.U.R.E.-fire direct response marketing/ Russell M. Kern.
Reminder of title:	generating business-to-business sales leads for bottom-line success /
remainder title:	Sure-fire direct response marketing
Author:	Kern, Russell.
Published:	New York :McGraw-Hall, : c2001.,
Description:	xxii, 277 p. :ill. ;25 cm.
Subject:	Advertising, Direct-mail. -
Online resource:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=68450An electronic book accessible through the World Wide Web; click for information
ISBN:	0071395679 (electronic bk.)

S.U.R.E.-fire direct response marketing = generating business-to-business sales leads for bottom-line success /
Kern, Russell.

S.U.R.E.-fire direct response marketinggenerating business-to-business sales leads for bottom-line success /[electronic resource] :Sure-fire direct response marketingRussell M. Kern. - New York :McGraw-Hall,c2001. - xxii, 277 p. :ill. ;25 cm.

Includes bibliographical references (p. 263-265) and index.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2002.

Available via World Wide Web.

ISBN: 0071395679 (electronic bk.)Subjects--Topical Terms:

694353
Advertising, Direct-mail.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5861 / .K47 2001eb

Dewey Class. No.: 658.8/4

S.U.R.E.-fire direct response marketing = generating business-to-business sales leads for bottom-line success /
LDR:01347cmm a2200289 a 45 001 751685
003 OCoLC
005 20071228
006 m u
007 cr cn-
008 250516s2001 nyua sb 001 0 eng d
020 $a 0071395679 (electronic bk.)
035 $a ocm50175496
035 $a 751685
040 $a N $c N $d OCLCQ $d BAKER
049 $a AMFA
050 1 4 $a HF5861 $b .K47 2001eb
082 0 4 $a 658.8/4 $2 21
100 $a Kern, Russell. $3 866527
245 1 0 $a S.U.R.E.-fire direct response marketing $h [electronic resource] : $b generating business-to-business sales leads for bottom-line success / $c Russell M. Kern.
246 1 $a Sure-fire direct response marketing
260 $a New York : $c c2001. $b McGraw-Hall,
300 $a xxii, 277 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. 263-265) and index.
504 $a Includes webliographies (p. 259-261).
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2002. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Advertising, Direct-mail. $3 694353
650 $a Direct marketing. $3 667134
655 $a Electronic books. $2 lcsh $3 542853
710 $a NetLibrary, Inc. $3 542851
856 4 $3 Bibliographic record display $u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=68450 $z An electronic book accessible through the World Wide Web; click for information
938 $a Baker & Taylor $b BKTY $c 39.95 $d 39.95 $i 0071395679 $n 0004179701 $s active $z B&T Title: S.U.R.E.-Fire Direct Response Advertising
994 $a 92 $b AMF