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Persuasion in advertising

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Persuasion in advertising/ John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.
作者:	O'Shaughnessy, John.
其他作者:	O'Shaughnessy, Nicholas J.,
出版者:	London ;Routledge, : 2004.,
面頁冊數:	xi, 220 p. :ill. ;24 cm.
內容註:	What Facilitates, and What Makes Persuasion Difficult? -- Rationality, Symbolism, and Emotion in Persuasion -- Association with Social Norms, Values and Valued Images -- Solidarity with Others -- Status and Prestige -- Associations tied to the mental modes of Seeking Excitement and Experiencing Relaxation (Reversal Theory) -- and Associations tied to Positive and Negative Reinforcements (Behaviorism/conditioning) -- Hierarchy of Effects Models -- the Elaboration Likelihood Model -- the Persuasive Communication Approach -- Consistency Theory -- Psychoanalytic Psychology -- Zaltman Metaphor Elicitation Technique (ZMET) -- Psychology of the Adaptive Unconscious.
標題:	Advertising - Psychological aspects. -
電子資源:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=116388An electronic book accessible through the World Wide Web; click for information
ISBN:	0203299981 (electronic bk.)

Persuasion in advertising
O'Shaughnessy, John.

Persuasion in advertising[electronic resource] /John O'Shaughnessy and Nicholas Jackson O'Shaughnessy. - 1st ed. - London ;Routledge,2004. - xi, 220 p. :ill. ;24 cm.

Includes bibliographical references (p. 197-208) and index.

What Facilitates, and What Makes Persuasion Difficult? -- Rationality, Symbolism, and Emotion in Persuasion -- Association with Social Norms, Values and Valued Images -- Solidarity with Others -- Status and Prestige -- Associations tied to the mental modes of Seeking Excitement and Experiencing Relaxation (Reversal Theory) -- and Associations tied to Positive and Negative Reinforcements (Behaviorism/conditioning) -- Hierarchy of Effects Models -- the Elaboration Likelihood Model -- the Persuasive Communication Approach -- Consistency Theory -- Psychoanalytic Psychology -- Zaltman Metaphor Elicitation Technique (ZMET) -- Psychology of the Adaptive Unconscious.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2004.

Available via World Wide Web.

ISBN: 0203299981 (electronic bk.)Subjects--Topical Terms:

578015
Advertising
--Psychological aspects.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5822 / .O84 2004eb

Dewey Class. No.: 659.1/01/9

Persuasion in advertising
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300 $a xi, 220 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 197-208) and index.
505 0 $a What Facilitates, and What Makes Persuasion Difficult? -- Rationality, Symbolism, and Emotion in Persuasion -- Association with Social Norms, Values and Valued Images -- Solidarity with Others -- Status and Prestige -- Associations tied to the mental modes of Seeking Excitement and Experiencing Relaxation (Reversal Theory) -- and Associations tied to Positive and Negative Reinforcements (Behaviorism/conditioning) -- Hierarchy of Effects Models -- the Elaboration Likelihood Model -- the Persuasive Communication Approach -- Consistency Theory -- Psychoanalytic Psychology -- Zaltman Metaphor Elicitation Technique (ZMET) -- Psychology of the Adaptive Unconscious.
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