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Persuasion in advertising

Record Type:	Electronic resources : Monograph/item
Title/Author:	Persuasion in advertising/ John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.
Author:	O'Shaughnessy, John.
other author:	O'Shaughnessy, Nicholas J.,
Published:	London ;Routledge, : 2004.,
Description:	xi, 220 p. :ill. ;24 cm.
[NT 15003449]:	What Facilitates, and What Makes Persuasion Difficult? -- Rationality, Symbolism, and Emotion in Persuasion -- Association with Social Norms, Values and Valued Images -- Solidarity with Others -- Status and Prestige -- Associations tied to the mental modes of Seeking Excitement and Experiencing Relaxation (Reversal Theory) -- and Associations tied to Positive and Negative Reinforcements (Behaviorism/conditioning) -- Hierarchy of Effects Models -- the Elaboration Likelihood Model -- the Persuasive Communication Approach -- Consistency Theory -- Psychoanalytic Psychology -- Zaltman Metaphor Elicitation Technique (ZMET) -- Psychology of the Adaptive Unconscious.
Subject:	Advertising - Psychological aspects. -
Online resource:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=116388An electronic book accessible through the World Wide Web; click for information
ISBN:	0203299981 (electronic bk.)

Persuasion in advertising
O'Shaughnessy, John.

Persuasion in advertising[electronic resource] /John O'Shaughnessy and Nicholas Jackson O'Shaughnessy. - 1st ed. - London ;Routledge,2004. - xi, 220 p. :ill. ;24 cm.

Includes bibliographical references (p. 197-208) and index.

What Facilitates, and What Makes Persuasion Difficult? -- Rationality, Symbolism, and Emotion in Persuasion -- Association with Social Norms, Values and Valued Images -- Solidarity with Others -- Status and Prestige -- Associations tied to the mental modes of Seeking Excitement and Experiencing Relaxation (Reversal Theory) -- and Associations tied to Positive and Negative Reinforcements (Behaviorism/conditioning) -- Hierarchy of Effects Models -- the Elaboration Likelihood Model -- the Persuasive Communication Approach -- Consistency Theory -- Psychoanalytic Psychology -- Zaltman Metaphor Elicitation Technique (ZMET) -- Psychology of the Adaptive Unconscious.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2004.

Available via World Wide Web.

ISBN: 0203299981 (electronic bk.)Subjects--Topical Terms:

578015
Advertising
--Psychological aspects.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5822 / .O84 2004eb

Dewey Class. No.: 659.1/01/9

Persuasion in advertising
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005 20071228
006 m d
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008 250516s2004 enka sb 001 0 eng d
020 $a 0203299981 (electronic bk.)
035 $a ocm56565391
035 $a 750086
040 $a N $c N $d OCLCQ
049 $a AMFA
050 1 4 $a HF5822 $b .O84 2004eb
082 0 4 $a 659.1/01/9 $2 22
100 $a O'Shaughnessy, John. $3 601634
245 1 0 $a Persuasion in advertising $h [electronic resource] / $c John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.
250 $a 1st ed.
260 $a London ; $a New York : $c 2004. $b Routledge,
300 $a xi, 220 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 197-208) and index.
505 0 $a What Facilitates, and What Makes Persuasion Difficult? -- Rationality, Symbolism, and Emotion in Persuasion -- Association with Social Norms, Values and Valued Images -- Solidarity with Others -- Status and Prestige -- Associations tied to the mental modes of Seeking Excitement and Experiencing Relaxation (Reversal Theory) -- and Associations tied to Positive and Negative Reinforcements (Behaviorism/conditioning) -- Hierarchy of Effects Models -- the Elaboration Likelihood Model -- the Persuasive Communication Approach -- Consistency Theory -- Psychoanalytic Psychology -- Zaltman Metaphor Elicitation Technique (ZMET) -- Psychology of the Adaptive Unconscious.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2004. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries. $n "This edition published in the Taylor & Francis e-Library, 2004". $n "1st ed." not found in ebook.
650 $a Advertising $x Psychological aspects. $3 578015
650 $a Persuasion (Psychology) $3 533184
655 $a Electronic books. $2 lcsh $3 542853
700 $a O'Shaughnessy, Nicholas J., $d 1954- $3 601633
710 $a NetLibrary, Inc. $3 542851
856 4 $3 Bibliographic record display $u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=116388 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF