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The why of consumption = contemporar...

Huffman, Cynthia.

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The why of consumption = contemporary perspectives on consumer motives, goals, and desires /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The why of consumption/ edited by S. Ratneshwar, David Glen Mick and Cynthia Huffman.
其他題名:	contemporary perspectives on consumer motives, goals, and desires /
其他作者:	Huffman, Cynthia.
出版者:	London ;Routledge, : 2003.,
面頁冊數:	xxii, 330 p. :ill.
附註:	"This edition published in the Taylor & Francis e-Library, 2003"--T.p. verso.
內容註:	Introduction : the "why" of consumption / S. Ratneshwar, David Glen Mick, and Cynthia Huffman -- Consumer goal structures and goal-determination processes : an integrative framework/ Cynthia Huffman, S. Ratneshwar, and David Glen Mick -- The role of emotions in goal-directed behavior / Richard P. Bagozzi ... [et al.] -- Minimizing negative emotion as a decision goal : investigating emotional trade-off difficulty/ Mary Francis Luce, James R. Bettman, and John W. Payne -- The role of approach/avoidance asymmetries in motivated belief formation and change / Frank R. Kardes and Maria L. Cronley -- The missing streetcar named desire/ Russell W. Belk, G鋎liz Ger, and S猛en Askegaard -- Postmodern consumer goals made easy!!!! / Craig J. Thompson -- Authenticating acts and authoritative performances : questing for self and community/ Eric J. Arnould and Linda L. Price -- Representations of women's identities and goals : the past fifty years in film and television/ Elizabeth C. Hirschman and Barbara B. Stern -- The urge to buy : a uses and gratifications perspective on compulsive buying / Ronald J. Faber -- On selling brotherhood like soap : influencing everyday disposal decisions/ Luk Warlop, Dirk Smeesters, and Piet Vanden Abeele -- Timestyle and consuming time : why we do what we do with our time / June Cotte and S. Ratneshwar -- Using narratives to discern self-identity related consumer goals and motivations/ Jennifer Edson Escalas and James R. Bettman -- The power of metaphor / Robin Coulter and Gerald Zaltman -- Lattice analysis in the study of motivation / Steven Brownstein ... [et al.] -- More than a rat, less than God, staying alive/ Jerome B. Kernan -- Four questions about consumer motivation research / Dennis W. Rook.
標題:	Consumer behavior. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=98278An electronic book accessible through the World Wide Web; click for information
ISBN:	0203380339 (electronic bk.)

The why of consumption = contemporary perspectives on consumer motives, goals, and desires /
The why of consumptioncontemporary perspectives on consumer motives, goals, and desires /[electronic resource] :edited by S. Ratneshwar, David Glen Mick and Cynthia Huffman. - London ;Routledge,2003. - xxii, 330 p. :ill. - Routledge interpretive marketing research ;1. - Routledge interpretive marketing research series ;1..

"This edition published in the Taylor & Francis e-Library, 2003"--T.p. verso.

Includes bibliographical references and index.

Introduction : the "why" of consumption / S. Ratneshwar, David Glen Mick, and Cynthia Huffman -- Consumer goal structures and goal-determination processes : an integrative framework/ Cynthia Huffman, S. Ratneshwar, and David Glen Mick -- The role of emotions in goal-directed behavior / Richard P. Bagozzi ... [et al.] -- Minimizing negative emotion as a decision goal : investigating emotional trade-off difficulty/ Mary Francis Luce, James R. Bettman, and John W. Payne -- The role of approach/avoidance asymmetries in motivated belief formation and change / Frank R. Kardes and Maria L. Cronley -- The missing streetcar named desire/ Russell W. Belk, G鋎liz Ger, and S猛en Askegaard -- Postmodern consumer goals made easy!!!! / Craig J. Thompson -- Authenticating acts and authoritative performances : questing for self and community/ Eric J. Arnould and Linda L. Price -- Representations of women's identities and goals : the past fifty years in film and television/ Elizabeth C. Hirschman and Barbara B. Stern -- The urge to buy : a uses and gratifications perspective on compulsive buying / Ronald J. Faber -- On selling brotherhood like soap : influencing everyday disposal decisions/ Luk Warlop, Dirk Smeesters, and Piet Vanden Abeele -- Timestyle and consuming time : why we do what we do with our time / June Cotte and S. Ratneshwar -- Using narratives to discern self-identity related consumer goals and motivations/ Jennifer Edson Escalas and James R. Bettman -- The power of metaphor / Robin Coulter and Gerald Zaltman -- Lattice analysis in the study of motivation / Steven Brownstein ... [et al.] -- More than a rat, less than God, staying alive/ Jerome B. Kernan -- Four questions about consumer motivation research / Dennis W. Rook.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2003.

Available via World Wide Web.

ISBN: 0203380339 (electronic bk.)Subjects--Topical Terms:

535816
Consumer behavior.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.32 / .W59 2003eb

Dewey Class. No.: 658.8/342

The why of consumption = contemporary perspectives on consumer motives, goals, and desires /
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