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Communicating globally = an integrated marketing approach /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Communicating globally/ Don E. Schultz, Philip J. Kitchen.
Reminder of title:
an integrated marketing approach /
Author:
Schultz, Don E.
other author:
Kitchen, Philip J.
Published:
Lincolnwood, Chicago, Ill. :NTC Business Books, : c2000.,
Description:
280 p. :ill. ;24 cm.
Subject:
Communication, International. -
Online resource:
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=54670An electronic book accessible through the World Wide Web; click for information
ISBN:
007139432X (electronic bk.)
Communicating globally = an integrated marketing approach /
Schultz, Don E.
Communicating globally
an integrated marketing approach /[electronic resource] :Don E. Schultz, Philip J. Kitchen. - Lincolnwood, Chicago, Ill. :NTC Business Books,c2000. - 280 p. :ill. ;24 cm.
Includes bibliographical references (p. 267-273) and index.
Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2001.
Available via World Wide Web.
ISBN: 007139432X (electronic bk.)Subjects--Topical Terms:
547566
Communication, International.
Index Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: HF1416 / .S35 2000eb
Dewey Class. No.: 658.8/48
Communicating globally = an integrated marketing approach /
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an integrated marketing approach /
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https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=54670
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An electronic book accessible through the World Wide Web; click for information
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AMF
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電子資源
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