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The elements of persuasion : = use s...

Dickman, Robert.

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The elements of persuasion : = use storytelling to pitch better, sell faster & win more business /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The elements of persuasion :/ Richard Maxwell and Robert Dickman.
Reminder of title:	use storytelling to pitch better, sell faster & win more business /
Author:	Maxwell, Richard.
other author:	Dickman, Robert.
Published:	New York, NY :Collins, : c2007.,
Description:	242 p. ;19 cm.
[NT 15003449]:	So what's you're story? -- Fire in the belly-personal persuasion -- Brush fires-motivating the masses -- Everyone is a hero-how stories build trust -- Finding common ground -- Sticky stories : memory, emotions and markets -- First you invent the disease -- Under the radar -- The story telling space.
Subject:	Business communication. -
Online resource:	http://www.loc.gov/catdir/toc/ecip0715/2007014567.htmlhttp://www.loc.gov/catdir/toc/ecip0715/2007014567.html
ISBN:	0061179035

The elements of persuasion : = use storytelling to pitch better, sell faster & win more business /
Maxwell, Richard.

The elements of persuasion :use storytelling to pitch better, sell faster & win more business /Richard Maxwell and Robert Dickman. - 1st ed. - New York, NY :Collins,c2007. - 242 p. ;19 cm.

Includes bibliographical references (p. [225] ) and index.

So what's you're story? -- Fire in the belly-personal persuasion -- Brush fires-motivating the masses -- Everyone is a hero-how stories build trust -- Finding common ground -- Sticky stories : memory, emotions and markets -- First you invent the disease -- Under the radar -- The story telling space.

ISBN: 0061179035

LCCN: 2007014567Subjects--Topical Terms:

535059
Business communication.

LC Class. No.: HF5438.25 / .D536 2007

Dewey Class. No.: 658.85

The elements of persuasion : = use storytelling to pitch better, sell faster & win more business /
LDR:01210cam a2200253 a 45 001 744955
003 OCoLC
005 20071218
008 071217s2007 nyu b 001 0 eng
010 $a 2007014567
020 $a 0061179035
020 $a 9780061179037 : $c US19.95
035 $a (OCoLC)123119781
035 $a BM96T0159
040 $a DLC $c DLC $d YDX $d BAKER $d BTCTA $d JED $d YDXCP $d DH
049 $a FISA
050 0 0 $a HF5438.25 $b .D536 2007
082 0 0 $a 658.85 $2 22
100 $a Maxwell, Richard. $3 854414
245 1 4 $a The elements of persuasion : $b use storytelling to pitch better, sell faster & win more business / $c Richard Maxwell and Robert Dickman.
250 $a 1st ed.
260 $a New York, NY : $c c2007. $b Collins,
300 $a 242 p. ; $c 19 cm.
504 $a Includes bibliographical references (p. [225] ) and index.
505 0 $a So what's you're story? -- Fire in the belly-personal persuasion -- Brush fires-motivating the masses -- Everyone is a hero-how stories build trust -- Finding common ground -- Sticky stories : memory, emotions and markets -- First you invent the disease -- Under the radar -- The story telling space.
650 $a Business communication. $3 535059
650 $a Persuasion (Psychology) $3 533184
650 $a Selling. $3 643554
650 $a Storytelling. $3 535033
650 $a Success in business $x Psychological aspects. $3 774681
700 $a Dickman, Robert. $3 854413
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0715/2007014567.html $z http://www.loc.gov/catdir/toc/ecip0715/2007014567.html