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Marketing research = text and cases /

Loudon, David L.

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Marketing research = text and cases /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing research/ Bruce Wrenn, Robert Stevens, David Loudon.
其他題名:	text and cases /
作者:	Wrenn, Bruce.
其他作者:	Loudon, David L.
出版者:	New York :Best Business Books, : c2002.,
面頁冊數:	xi, 395 p. :ill. ;23 cm. +1 computer optical disc (4 3/4 in.)
附註:	Student data on CD accompanying the text is also available on floppy disk from The Haworth Press.
標題:	Marketing research - Case studies. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=101724An electronic book accessible through the World Wide Web; click for information
ISBN:	0585484678 (electronic bk.)

Marketing research = text and cases /
Wrenn, Bruce.

Marketing researchtext and cases /[electronic resource] :Bruce Wrenn, Robert Stevens, David Loudon. - New York :Best Business Books,c2002. - xi, 395 p. :ill. ;23 cm. +1 computer optical disc (4 3/4 in.)

Student data on CD accompanying the text is also available on floppy disk from The Haworth Press.

Includes bibliographical references (p. 379-383) and index.

This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results. Marketing research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp. The practice cases (including an SPSS data disk) offer engaging real-world problems that test the student's research and analysis skills.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2003.

Available via World Wide Web.

ISBN: 0585484678 (electronic bk.)Subjects--Topical Terms:

624764
Marketing research
--Case studies.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.2 / .W74 2002eb

Dewey Class. No.: 658.8/3

Marketing research = text and cases /
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020 $a 0585484678 (electronic bk.)
035 $a ocm53933018
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050 1 4 $a HF5415.2 $b .W74 2002eb
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100 $a Wrenn, Bruce. $3 850900
245 1 0 $a Marketing research $h [electronic resource] : $b text and cases / $c Bruce Wrenn, Robert Stevens, David Loudon.
260 $a New York : $c c2002. $b Best Business Books,
300 $a xi, 395 p. : $b ill. ; $c 23 cm. + $e 1 computer optical disc (4 3/4 in.)
500 $a Student data on CD accompanying the text is also available on floppy disk from The Haworth Press.
504 $a Includes bibliographical references (p. 379-383) and index.
520 $a This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results. Marketing research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp. The practice cases (including an SPSS data disk) offer engaging real-world problems that test the student's research and analysis skills.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2003. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries. $n Excludes data from the CD-ROM which accompanied the original book.
650 $a Marketing research $x Case studies. $3 624764
650 $a Marketing research. $3 532352
655 $a Electronic books. $2 lcsh $3 542853
700 $a Loudon, David L. $3 670192
700 $a Stevens, Robert E., $d 1942- $3 850899
710 $a NetLibrary, Inc. $3 542851
856 4 $3 Bibliographic record display $u http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=101724 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF