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Marketing health services

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Marketing health services

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing health services/ Richard K. Thomas.
作者:	Thomas, Richard K.,
出版者:	Chicago :Health Administration Press ; : c2005.,
面頁冊數:	xvi, 469 p. ;26 cm.
內容註:	Healthcare marketing: history and concepts -- Understanding healthcare markets -- Healthcare marketing techniques -- Managing and supporting the marketing effort -- The future of healthcare marketing -- Glossary -- Index.
標題:	Medical care - Marketing. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=126338An electronic book accessible through the World Wide Web; click for information
ISBN:	1417582154 (electronic bk.)

Marketing health services
Thomas, Richard K.,1944-

Marketing health services[electronic resource] /Richard K. Thomas. - Chicago :Health Administration Press ;c2005. - xvi, 469 p. ;26 cm.

Includes bibliographical references and index.

Healthcare marketing: history and concepts -- Understanding healthcare markets -- Healthcare marketing techniques -- Managing and supporting the marketing effort -- The future of healthcare marketing -- Glossary -- Index.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.

Available via World Wide Web.

ISBN: 1417582154 (electronic bk.)Subjects--Topical Terms:

814441
Medical care
--Marketing.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: RA410.56 / .T48 2005eb

Dewey Class. No.: 362.1/068/8

Marketing health services
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300 $a xvi, 469 p. ; $c 26 cm.
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505 0 $a Healthcare marketing: history and concepts -- Understanding healthcare markets -- Healthcare marketing techniques -- Managing and supporting the marketing effort -- The future of healthcare marketing -- Glossary -- Index.
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650 $a Marketing of Health Services. $3 849678
650 $a Health Services Administration $x economics. $3 849679
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