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Managing customer relationships : = ...

~

Rogers, Martha, (Ph.D.)

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Managing customer relationships : = a strategic framework /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Managing customer relationships :/ Don Peppers, Martha Rogers.
其他題名:	a strategic framework /
作者:	Peppers, Don.
其他作者:	Rogers, Martha,
出版者:	Hoboken, New Jersey :John Wiley & Sons, : c2004.,
面頁冊數:	xi, 516 p. :ill. ;26 cm.
標題:	Consumers' preferences. -
電子資源:	http://www.loc.gov/catdir/toc/wiley041/2003020608.htmlhttp://www.loc.gov/catdir/toc/wiley041/2003020608.html
電子資源:	http://www.loc.gov/catdir/bios/wiley047/2003020608.htmlhttp://www.loc.gov/catdir/bios/wiley047/2003020608.html
電子資源:	http://www.loc.gov/catdir/description/wiley041/2003020608.htmlhttp://www.loc.gov/catdir/description/wiley041/2003020608.html
ISBN:	047148590X :

Managing customer relationships : = a strategic framework /
Peppers, Don.

Managing customer relationships :a strategic framework /Don Peppers, Martha Rogers. - Hoboken, New Jersey :John Wiley & Sons,c2004. - xi, 516 p. :ill. ;26 cm.

Includes bibliographical references and index.

ISBN: 047148590X :US74.95

LCCN: 2003020608Subjects--Topical Terms:

648978
Consumers' preferences.

LC Class. No.: HF5415.5 / .P458 2004

Dewey Class. No.: 658.8/12

Managing customer relationships : = a strategic framework /
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082 0 0 $a 658.8/12 $2 22
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245 1 0 $a Managing customer relationships : $b a strategic framework / $c Don Peppers, Martha Rogers.
260 $a Hoboken, New Jersey : $c c2004. $b John Wiley & Sons,
300 $a xi, 516 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references and index.
650 $a Consumers' preferences. $3 648978
650 $a Customer relations $x Management. $3 582814
650 $a Information storage and retrieval systems $x Marketing. $3 848644
650 $a Marketing information systems. $3 848645
650 $a Relationship marketing. $3 548872
700 $a Rogers, Martha, $c Ph.D. $3 742939
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/wiley041/2003020608.html $z http://www.loc.gov/catdir/toc/wiley041/2003020608.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/bios/wiley047/2003020608.html $z http://www.loc.gov/catdir/bios/wiley047/2003020608.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/wiley041/2003020608.html $z http://www.loc.gov/catdir/description/wiley041/2003020608.html

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