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Strategic marketing management : = p...

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Gilligan, Colin.

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Strategic marketing management : = planning, implementation and control /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategic marketing management :/ Richard M.S. Wilson and Colin Gilligan.
Reminder of title:	planning, implementation and control /
Author:	Wilson, R. M. S.
other author:	Gilligan, Colin.
Published:	Oxford :Elsevier Butterworth-Heinemann, : 2005.,
Description:	xii, 867 p. :ill. ;28 cm.
Notes:	"Chartered Institute of Marketing" - on cover.
Subject:	Marketing - Management. -
ISBN:	0750659386 (pbk.)

Strategic marketing management : = planning, implementation and control /
Wilson, R. M. S.

Strategic marketing management :planning, implementation and control /Richard M.S. Wilson and Colin Gilligan. - 3rd ed. - Oxford :Elsevier Butterworth-Heinemann,2005. - xii, 867 p. :ill. ;28 cm.

"Chartered Institute of Marketing" - on cover.

Includes bibliography (p. [815]-851) and index.

ISBN: 0750659386 (pbk.)

Nat. Bib. No.: GBA455104bnbSubjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.13 / .W547

Dewey Class. No.: 658.8/02

Strategic marketing management : = planning, implementation and control /
LDR:00738pam a2200229 a 45 001 741816
003 UkOxU
005 20080520
008 080501s2005 enka b 001 0 eng
015 $a GBA455104 $2 bnb
020 $a 0750659386 (pbk.)
020 $a 9780750659383 (pbk.) : $c NT1278
035 $a 97MOET1185
040 2 $a StDuBDS
050 0 0 $a HF5415.13 $b .W547
082 0 0 $a 658.8/02 $2 21
100 $a Wilson, R. M. S. $q (Richard Malcolm Sano). $3 847559
245 1 0 $a Strategic marketing management : $b planning, implementation and control / $c Richard M.S. Wilson and Colin Gilligan.
250 $a 3rd ed.
260 $a Oxford : $c 2005. $b Elsevier Butterworth-Heinemann,
300 $a xii, 867 p. : $b ill. ; $c 28 cm.
500 $a "Chartered Institute of Marketing" - on cover.
500 $a Previous ed.: 1997.
504 $a Includes bibliography (p. [815]-851) and index.
650 $a Marketing $x Management. $3 559161
650 $a Strategic planning. $3 528149
700 $a Gilligan, Colin. $3 701581
710 $a Chartered Institute of Marketing. $3 578725

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六樓西文書區HC-Z(6F Western Language Books)

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HF5415.13 W547 2005

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