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Key marketing skills = strategies, t...

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Key marketing skills = strategies, tools, and techniques for marketing success /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Key marketing skills/ Peter Cheverton ; [foreword by Malcolm McDonald].
其他題名:	strategies, tools, and techniques for marketing success /
作者:	Cheverton, Peter.
出版者:	London ;Kogan Page, : 2004.,
面頁冊數:	xiii, 383 p. :ill. ;25 cm. +1 CD-ROM (4 3/4 in.)
附註:	Includes index.
標題:	Marketing. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=131865An electronic book accessible through the World Wide Web; click for information
ISBN:	141759392X (electronic bk.)

Key marketing skills = strategies, tools, and techniques for marketing success /
Cheverton, Peter.

Key marketing skillsstrategies, tools, and techniques for marketing success /[electronic resource] :Peter Cheverton ; [foreword by Malcolm McDonald]. - 2nd ed. - London ;Kogan Page,2004. - xiii, 383 p. :ill. ;25 cm. +1 CD-ROM (4 3/4 in.)

Includes index.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.

Available via World Wide Web.

No system requirements provided.

ISBN: 141759392X (electronic bk.)Subjects--Topical Terms:

536353
Marketing.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415 / .C52254 2004eb

Dewey Class. No.: 658.8

Key marketing skills = strategies, tools, and techniques for marketing success /
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003 OCoLC
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035 $a ocm60377529
040 $a N $c N $d OCL
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050 1 4 $a HF5415 $b .C52254 2004eb
082 0 4 $a 658.8 $2 22
100 $a Cheverton, Peter. $3 843419
245 1 0 $a Key marketing skills $h [electronic resource] : $b strategies, tools, and techniques for marketing success / $c Peter Cheverton ; [foreword by Malcolm McDonald].
250 $a 2nd ed.
260 $a London ; $a Sterling, VA : $c 2004. $b Kogan Page,
300 $a xiii, 383 p. : $b ill. ; $c 25 cm. + $e 1 CD-ROM (4 3/4 in.)
500 $a Includes index.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2005. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries. $n Excludes data from the CD-ROM which accompanied the original book.
538 $a No system requirements provided.
650 $a Marketing. $3 536353
650 $a Strategic planning. $3 528149
655 $a Electronic books. $2 lcsh $3 542853
710 $a NetLibrary, Inc. $3 542851
856 4 0 $3 Bibliographic record display $u http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=131865 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF