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Strategic marketing management = planning, implementation and control /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Strategic marketing management/ Richard M.S. Wilson and Colin Gilligan.
Reminder of title:	planning, implementation and control /
Author:	Wilson, R. M. S.
other author:	Gilligan, Colin.
Published:	Amsterdam ;Elsevier/Butterworth-Heinemann, : 2005.,
Description:	xii, 867 p. :ill. ;28.
Notes:	Previous ed.: 1997.
Subject:	Marketing - Management. -
Online resource:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=130095An electronic book accessible through the World Wide Web; click for information
ISBN:	1423723635 (electronic bk.)

Strategic marketing management = planning, implementation and control /
Wilson, R. M. S.

Strategic marketing managementplanning, implementation and control /[electronic resource] :Richard M.S. Wilson and Colin Gilligan. - 3rd ed. - Amsterdam ;Elsevier/Butterworth-Heinemann,2005. - xii, 867 p. :ill. ;28.

Previous ed.: 1997.

Includes bibliographical references (p. [813]-851) and index.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.

Available via World Wide Web.

ISBN: 1423723635 (electronic bk.)Subjects--Topical Terms:

559161
Marketing
--Management.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.13 / .W547 2005eb

Dewey Class. No.: 658.8

Strategic marketing management = planning, implementation and control /
LDR:01162nmm a2200277 a 45 001 739807
003 OCoLC
005 20080425
006 m d
007 cr cnu---unuuu
008 250519s2005 ne a fsb 001 0 eng d
020 $a 1423723635 (electronic bk.)
035 $a ocm61431776
035 $a 739807
040 $a N $c N
049 $a AMFA
050 1 4 $a HF5415.13 $b .W547 2005eb
082 0 4 $a 658.8 $2 22
100 $a Wilson, R. M. S. $q (Richard Malcolm Sano) $3 701582
245 1 0 $a Strategic marketing management $h [electronic resource] : $b planning, implementation and control / $c Richard M.S. Wilson and Colin Gilligan.
250 $a 3rd ed.
260 $a Amsterdam ; $a Boston ; $a London : $c 2005. $b Elsevier/Butterworth-Heinemann,
300 $a xii, 867 p. : $b ill. ; $c 28.
500 $a Previous ed.: 1997.
504 $a Includes bibliographical references (p. [813]-851) and index.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2005. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Marketing $x Management. $3 559161
650 $a Strategic planning. $3 528149
655 $a Electronic books. $2 lcsh $3 542853
700 $a Gilligan, Colin. $3 701581
710 $a NetLibrary, Inc. $3 542851
856 4 0 $3 Bibliographic record display $u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=130095 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF