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Market research in practice = a guid...

Hague, Nick, (1974-)

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Market research in practice = a guide to the basics /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Market research in practice/ Paul Hague, Nick Hague & Carol-Ann Morgan.
其他題名:	a guide to the basics /
作者:	Hague, Paul N.
其他作者:	Hague, Nick,
出版者:	London ;Kogan Page, : 2004.,
面頁冊數:	xii, 244 p. :ill. ;24 cm.
叢書名:	Market research in practice series
內容註:	Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.
標題:	Marketing research. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=130560An electronic book accessible through the World Wide Web; click for information
ISBN:	142371606X (electronic bk.)

Market research in practice = a guide to the basics /
Hague, Paul N.

Market research in practicea guide to the basics /[electronic resource] :Paul Hague, Nick Hague & Carol-Ann Morgan. - London ;Kogan Page,2004. - xii, 244 p. :ill. ;24 cm. - Market research in practice series.

Includes bibliographical references (p. 221-235) and index.

Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.

Available via World Wide Web.

ISBN: 142371606X (electronic bk.)Subjects--Topical Terms:

532352
Marketing research.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.2 / .H253 2004eb

Dewey Class. No.: 658.8/3

Market research in practice = a guide to the basics /
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050 1 4 $a HF5415.2 $b .H253 2004eb
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245 1 0 $a Market research in practice $h [electronic resource] : $b a guide to the basics / $c Paul Hague, Nick Hague & Carol-Ann Morgan.
260 $a London ; $a Sterling, VA : $c 2004. $b Kogan Page,
300 $a xii, 244 p. : $b ill. ; $c 24 cm.
440 0 $a Market research in practice series
504 $a Includes bibliographical references (p. 221-235) and index.
505 0 $a Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2005. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Marketing research. $3 532352
655 $a Electronic books. $2 lcsh $3 542853
700 $a Hague, Nick, $d 1974- $3 842731
700 $a Morgan, Carol-Ann, $d 1958- $3 842732
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